Microenvironment Customer Analysis Essay

Potential customers are the key to the success of our product. In this analysis, we divided our customers into two subcategories: Individual Customers: The new trend in the hygiene industry is naturally made products as we live in a more health concerned era. There are people who are against the negative effects of chemicals in products that we use in our everyday lives, therefore there has been an increase in demand for organic products. Because of this increasing demand; in newspaper articles, on television programs and on the internet people are trying to share their natural homemade remedies. In the news we read about people who explain why they would never use shampoos or soaps again for all the chemicals they put inside and how they affect the general health. They will be our target customers. Our product is all natural, just like they want. The only difference is that instead of people making it in their houses; we will mass produce it and make it easier to access due to diffe rent ingredients that are not really easy to be found. Other than the product being completely organic, our promotion will focus on the charity work we will do with this product regarding poor people. Thus, not only the health concerned people but also the people who care about the society will be targeted. People who would like to help the homeless can do so by buying this product. Our potential weakness here is that we may not be able to promote the product as fast as we want to. It may take some time for the target customers to know about this product. Another potential weakness can be that people may approach our product with suspicion. We plan to overcome that by medical reports regarding the product. Business Customers: We are planning to promote our product to non-profit organizations that help the poor people. As it is quick and relatively cheap, it can be used not only by the homeless  people but also really poor families and children. This will create a good image for our brand and actually help people in need. We know that i t is really painful and hard for people in our country after natural disasters such as earthquakes. They become in need of really simple things and hygiene can be a part of that. Therefore we plan on targeting organizations such as KÄ ±zÄ ±lay to help the people in need by using our product. The amount of refugees living in camps in the cities of Turkey is really high. They are also in need of basic hygiene products that can be used dry. Also out of our country borders, there are people who live in really poor countries and face with many diseases because of the lack of water and hygiene. Some Turkish organizations help the people in other countries but we plan on reaching the Turkish offices of well-known global organizations as well. After the agreements with the Turkish non-profit organizations, we can have an extension to foreign markets that can help the homeless people in other countries that are having problems finding clean water or hygiene related issues. One potential problem here is that we may not be able to profit from the sales to non-profit organizations. There are two possibilities: first, we may have the most of our profit from the sales to our individual target customers by selling them with higher prices. Second possibility is that the sales to organiz ations can be so high that we would not need to change prices much. Our main goal will be planning the prices accordingly for the individual customers and organizational customers in order not to have any issues regarding the continuation of production. Also the sales to non-profit organizations will be used as a tool of advertising to help the product gain recognition. This can lead to an increase in prices later on. COMPETITOR ANALYSIS: A General Overview of the Competitive Position in the Turkish Market for Hygiene and Personal Care Products Industry Currently, and as shown by internet websites about exporters and importers of waterless cleaning products in Turkey, the products in the Turkish market consists mainly of dry waterless washing of cars and carpets. There are no products for body and hair. Therefore, we can assume that there is room for a successful market penetration if we choose the right strategy. We are operating in the hygiene industry. Therefore, we can think that our direct competitors would be the other hygiene companies which are already producing the regular body and hair care products. Indeed, even though they do not  produce dry products such as the one we are offering, they are both the materials as well as the big size, which would enable them to produce it after its launch with cheap costs. When we look at the hygiene market in Turkey, we find the usual international players such as P&G, Unilever, the Body Shop, and so on. However, the market is characterized by a strong presence of Turkish companies as well such as Komili, which belongs to YÄ ±ldÄ ±z Holding, Dalan, which is one of the biggest producers and exporters of soap and personal care products in Turkey, as well as EczacÄ ±baÅŸÄ ±, which is one of Turkey’s biggest Holdings, among others. In addition, there are some multinational companies such as Colgate Palmolive who decided to invest in Turkey through an acquisition of HacÄ ± Åžakir, one of Turkey’s most famous soap producing companies. When we talk about competition, we also need to think about the ways of distributing the products. Very few companies produce and distribute their products on their own. Usually, those companies have their own shops and are international franchises such as the Body Shop, Body Care, Douglas, and Yves Roch er, among others. Most of the other companies prefer to sell their products through outlets such as Boyner and YKM, which are enabling customers to compare the products of many brands at the same time. Some other companies prefer to sell their products through super/hyper on the hygiene and personal care parts of some super/hyper markets such as P&G and Unilever. All of those companies are relatively big and established ones. They have a strong brand name and market positioning. They also have an existing customer base and distribution chains. Producing and distributing our products by our own would therefore be not only difficult, but very unsustainable as the big players in the market would soon take on the idea if they find it profitable. We believe that the best way to counter the big competition is to try to find the market leaders, negotiate with them, and persuade them to add our products to their product range and distribute it in their stores or through their regular distribution channels. MACROENVIRONMENT DEMOGRAPHIC ENVIRONMENT: Trends, Opportunities and Threats The demographic environment is of major interest to marketers because it involves people, and people are the customers of our product. The population is growing during these years and the large population poses both  opportunities and threats. Our major purpose is to identify the demographic trends and developments in order to exploit the opportunities the market offers and avoid or overcome the threats we face in the market environment. In order to build a customer-driven strategy we need to analyze the changes in age and family structures, geographic population shifts, educational characteristics and population diversity. The age structure of the population is changing and our product should exploit the new market trends. For example, the so called â€Å"baby boomers† (people who were born after the World War II) are still the wealthiest generation, but they are becoming more sensitive to environmental problems, preferring green and cheap products. This could be an opportu nity to exploit in order to face the severe competition. Another part of population is made up by the â€Å"Generation X†, which is becoming more careful about prices and quality of products. These people grew up in the Internet era, and they are highly connected by using smartphones and tablets. Our strategy should exploit this opportunity by advertising our product online and creating online pages and blogs through which customers can interact and share their opinions. We have to regard also the new generations which consider technology as a way of life and, because of unemployment and financial crisis, they are becoming more sensitive to prices. Another important trend is the geographical shifts and migratory movements between and within countries. People are moving from big cities and metropolitan areas to suburbs and micropolitan areas, away from congested places. Such population shifts are very important because people in different regions and areas buy different products. Now customers are more careful about regional and local products and their purchases are often influenced by this factor. Therefore our customer-driven strategy has to exploit this trend by differentiating our product from the others not only in term of natural ingredients, but also in term of local f eatures. Further during these years the population is becoming better educated in developed countries; therefore the rising number of high-educated people will affect what customers buy and how they buy. But in many emerging markets, like in the third-world countries and undeveloped nations, people continue to live in bad conditions, without sufficient education and hygiene. Our product could be viewed as an opportunity for this base of consumers, for example for homeless people, refugees all over the world and people who are not able  to take a shower because of lack of water. Lastly, countries are becoming more global and people from different nations and cultures are often mixing together into a single, more homogenous whole. However, many of these groups have maintained their diversity in term of ethnic and cultural differences. Therefore marketers need to keep in mind the features of the new global markets but at the same time valuing and respecting diversity between different cultures. For example, our strategy should include specially designed ads to one or more of these groups. We should also diversify our promotion programs in order to take advantage of these differences and make our customers more involved in our marketing plan. -ECONOMIC ENVIRONMENT: Trends, Opportunities and Threats The economic environment is an important macro environmental force that has a strong impact on every industry, especially in developing countries such as turkey. After the global recession, which occurred in 2009, the Turkish government has been working hard in order to stabilize the economy of the country. By effect, the GDP grew by 4% since 2009, now measuring 820 billion dollar, making it the 17th country worldwide. The stabilization of the economy has raised confidence in investors, which are very much welcome from the government to make direct investments. Also Customers are more willing to spend money and this is leading to an increase in shopping, mainly in big cities such as Istanbul, Ankara and Ä °zmir. This trend is very positive for our prospective, since the retail industry is one of our main selling markets. Since the economy is more stable, we are able to make more accurate forecasts about the market, and making relevant decisions about the price and the other four Ps of Marketing (Promotion, Place, and Product). In fact we can make better decisions about the quantity of products we need to produce and how we are going to promote it, since more people are interested in going into shopping malls and shopping areas. Taking a look over the exchange rates we can observe they are quite unstable; this is leading to a positive trade balance of Turkey. This means that is easy to export rather than import, which we can take in consideration for a possible future expansion of our product in other countries. Income distribution in Turkey is still unfair, with basically few people owning the most of the money. We can take advantage of this situation, since our target market are the poor  and the needy, by competing with our low cost product and improving their life conditions. Overall Turkish economic environment is favorable to our purposes and we can expect the market of the hygiene industry to grow. Also, the increase of the economy can lead to untapped opportunities and to a growth of demand for ou r product. TECHNOLOGICAL ENVIRONMENT: Trends, Opportunities and Threats The body hygiene products are not what they used to be. In the past, the cleansing agent was soap, which could dry out your scalp and leave a scum that doesn’t rinse away. Today technology for hair and body care products has changed, even though there is still a lot to be done. Which is exactly what we did by coming up with this product. For example, almost all shampoos and body hygiene products nowadays contain chemicals like silicones that give a hair and skin soft feel, and help it retain moisture. This is not healthy or natural and has negative effects. These days, people are more conscious about what goes on with their skin and hair because they know that using chemicals like silicones and alcohol has bad effects on skin, hair and general body health. Therefore, technological environment is also changing according to people’s demand more on healthier body hygiene products. Since technology for this industry is changing, and growing, we will use this opportunity and develop our healthy hair and body care product avoiding harmful chemicals.

Schizotypal Personality Disorder

Psyc101 Psychological Disorders Schizotypal Personality Disorder The cluster A disorder, schizotypal personality disorder, is not to be confused with Schizophrenia. It is on the milder end of the spectrum but can still have extreme effects on one’s life and relationships. The disorder, which affects nearly 3% of the population, can be defined by several different behaviors and has many symptoms. Unlike schizophrenia, the people with this disorder can acknowledge their behavior but still may not want or seek treatment.A person with schizotypal personality disorder will have trouble with interpersonal relationships and can display what is described as odd or unusual behavior. They are not comfortable in social settings or surrounded by groups of unknown people. Someone with this disorder will tend to be a loner especially if there are no immediate family members around. Due to a lack of social skills or feelings of inadequacy they may never marry nor have children because they c annot relate to others in a normal way.Often characterized by odd thinking and beliefs, paranoid thoughts, distorted perception and a lack of close friends, there are other symptoms as well. One may be prone to delusions or hallucinations, be superstitious or believe they have ESP (extrasensory perception). Persons may dress in abnormal ways such as mismatched clothes or dirty clothes and may not even attend to their personal hygiene.Individuals with this disorder feel so disconnected and distant from the rest of society that some of these symptoms arise as way for them to have something to cling to in hopes of being able related to something or someone. Therapy, including one on one, couple or group, and medication can be used to help someone with schizotypal personality disorder to function. Some of the therapies would require the person to interact and â€Å"bond† with the therapist in order to learn social skills such as trust.A therapist may also try to teach someone wit h the disorder how to correctly respond to people with actions or expressions and can try to alter their paranoid ideas to improve relational connections. Medications cannot treat the disorder, however, certain ones can help alter moods or treat symptoms of anxiety and depression. Individuals with a personality disorder such as Schizotypal may have odd or eccentric behaviors and isolate themselves from others. Many symptoms of this disorder cannot be treated with drugs and with urging people may not seek therapeutic forms of treatment.In conclusion, a person with this disorder can remain lonely and distant with little interaction with society and will never experience the joy and happiness of a â€Å"normal† life. Works Cited Mayo Clinic Staff. â€Å"Schixotypal Personality Disorder. † MayoClinic. com. Mayo Foundation for Medical Education and Research. October 8, 2010. Web. October 8, 2012. http://www. mayoclinic. com/health/schizotypa-personality-disorder/DS00830/ Mi nddisorders. com. Encyclopedia of Mental Disorders. n. d. Web. October 8, 2012. http://www. minddisorders. com/Py-Z/Schizotypal-personality-disorder. html

Green marketing Essay

With the rise of growing consciousness for environmental protection, people are now becoming more less-sensitive with price premiums as long as they earn the benefits of these eco-products. This environmental concern revolution has begun to also uncover the various factors that enable consumers to purchase these specially-packaged products. This stage was able to assess the following: (a) price sensitivity issues, (b) package convenience, (c) environmentally-concerned, and symbolic environmentally-concerned aspects of the individual which are depicted in the results made by the Mintell Poll in Great Britain. From the study of the poll, a considerable number of people are concerned on putting value in the process of packaging of these bio products. See the following for the results The rise of green marketing Peattie (2005:357) It was only during the 1980’s when people start to speak about green marketing. Almost suddenly, consumption of the greenest products and health consciousness came to be the talk of the town. Like any new phenomena, it was soon the topic of the marketing research of most firms. With this awareness of the green market, companies have reverted to environmentally-friendly modes of production and operations. However, there also came to a point when this green marketing was only about selling, and that the green aspect was all a disguise. Legislations and other policies rose to halt this growing and gnawing concern. Redefinition of green marketing A number of marketing processes have been enumerated to reshape the approach of this market, as follows:   a redefinition of the product which encompasses the means of production and distribution. A willingness to change markets as well as changing products as a sustainable economy will require more than new product developments   an emphasis on benefits from product use to show the joys of product ownership   marketing communication that aims to inform rather than impress a focus beyond current customer needs   a willingness to manage demands and expectations   an emphasis on costs rather than price   taking more responsibility on consumer and societal welfare Most firms have long been focused on selling and just making profits, whereas the customer has always been into the marginal interests. Since the birth of green marketing, consumers have favored this product, and thus the producers or the firm has to follow this lead. This would work in a world of entirely marketing oriented firms, but neglects mostly the internal environment. Changes in Medicine / Bio-cosmetics Akoh (2004:513) We have clearly presented our views and thorough research in the previous sections and will now give light to the other side of bio-cosmetics – the various changes in medicine that may help or hamper the lives of the individuals using these products. Innovation in medical treatments in terms of technological-use or through the minimally invasive techniques (MIT) prompted the way for advancements to significantly reduce pain, recovery time, and even hospital stays with marked improvements in cosmetic outcome and overall cost effectiveness. Bio-cosmetics for one, has enabled practicing surgeons to aid their treatments with the latest surgical cares that will serve as a catalyst to one’s full recovery. Yaron Munz (2004:223) MITs were used in a wide range of procedures long before they were applied to surgery, but only then did they become exposed to the general public. Through the close collaborations of innovative surgeons and technologists, MIT was rapidly advanced in the society. Conrad (2005:3-14) Since 1980’s profound changes happened in the field of medicine that have created a huge impact in health conditions. Patients started to become more knowledgeable and involved in the medical information on various treatments even in choosing their health insurance policies and in seeking out medical services. The biotechnology industry in particular has their ups and downs but it definitely gave birth to a promising future that may indeed revolutionize healthcare. Such products of these dynamic changes are the bio-products, such as bio-cosmetics. Bio-cosmetics Ethics Todd (2004:86) In line with the field of an innovative scene in biotechnology, environmental ethics and eco-marketers come together to reinstate the status of these bio-products to garner consumer appeal and make them realize the importance of being socially-involved and responsible. So the question arises, in an era where eco-friendly is hip, how do we infuse ethics and product aesthetics? Ethics simply realizes and acknowledges the fact that these bio products, specifically bio-cosmetics targets the image of beauty related to health and not marked by politics. However, not everyone seems to be pleased with all these biotechnological advancements as these groups believe that these cosmetics, drugs or other bio-products have the potential of threatening the â€Å"soul† or â€Å"dignity† of the person given the extent of effect it impacts the one who intakes. Although these are not sufficiently backed-up by scientific evidences, still the concern or the argument is present. Judgments regarding these agents or products still rely heavily on the ethical principles of both the buyers and the sellers. Holtug (1999:4) In ethics, it is also important to note that in the process of considering the usage of these bio-products for medicinal purposes, we should also draw the line between enhancing or treating. What is indeed the distinction between the two that justifies the use of these products or agents? Treatment can be referred to as an intervention that aims to cure a disease or an ailment. Enhancements on the other hand, do not attempt to cure a disease or reduce its effects. Therefore, the question on whether one should enhance or treat a person is touching on the ethical composition of the individual. With the pool of genes in a person, in the community and in the world, how can one identify which feature or trait should be eliminated or enhanced through medical interventions? How is it being determined? How are people with these inequalities being compensated for their state of difference? At the end of the day, how will it also affect the social attitudes of those undergoing medical treatments or enhancements?

Globalizing a Local Brand Case Study Example | Topics and Well Written Essays - 2500 words

Globalizing a Local Brand - Case Study Example In international marketing, it is important for any company to judge the external environment before entering into a new foreign market to understand the feasibility of the business in the target country. The evaluation of external environment is very essential and it is a continuous process. In the light of the all the external environmental factors the crucial factors that are important to know are market growth of the particular industry and the organization’s growth. From that only, anyone can actually understand the performance of the company. For example, if the market is not good in a particular region then it’s obvious that a company should maintain caution while going to international market. The host country’s political and economic conditions play a major role in understanding the potentiality of the company. The branding of Wiggles is also important aspect here to understand the situation. This study has analysed the entire business situation of the c ompany on the basis of the mentioned criteria. Table of Contents 1.0 Introduction 5 1.1 Aim 5 1.2 Scope 5 1.3 Background 5 2.0 Environmental forces of Middle-east affecting the Wiggles 7 2.1 External Environmental Forces 7 2.1.1 Political Environment 7 2.1.2 Economic Environment 7 2.1.3 Social Environment 9 2.1.4 Legal Environment 11 2.1.5 Technological Environment 11 3.0 Competitive Factors in UAE 12 3.1 Market size 12 3.2 Purchasing power 12 3.3 Disposable income 12 3.4 Market Demand 12 3.5 Industry Supply 13 4.0 Market potentiality in the Middle-East analysis and discussion 13 4.1 Analysis 13 Strengths and weakness to open a market in UAE 14 4.2 Discussion 15 5.0 Conclusion 16 References 17 1.0 Introduction 1.1 Aim Business has taken a new dimension now days. It is not the traditional way to do the business where there will be a point of sale and people will believe on hard sales that means selling the products would be in highest priority. Business has taken new shape and colour . Previously there were only two approaches of marketing present in the world – the Production concept and the product concept. The production concept says that emphasizing more on production can lead to a greater amount of output in the economics. 1.2 Scope By selling more units the firms can gain more profit. After that, the Product concept came in view and the concept explains the details about the product differentiation that means adding more and more features on product could make the product different from the other product. But this concept also leads to high cost for the producers and this is what we call as â€Å"Marketing Myopia.†Recently the concept is present in the market is Social marketing. Social business concept is the new dimension of the business where the organization feels itself as a part of the society. The organization would provide the merit goods to the society (Blythe, 2006, p.89). 1.3 Background It’s not only the goods market but ità ¢â‚¬â„¢s the service market that has created a new era in the marketing field. The companies like Wiggles provide service to the people around world for last 21 years. Here it is noted that goods market is somehow different from the service market. In goods market, we can actually see the products, we can touch the products, we can transfer the product but in case of service marketing there is no transformation of the product, there is no homogeneity of the products. ‘Wiggles’

Do you think that people should be allowed to do whatever they want as Essay

Do you think that people should be allowed to do whatever they want as long as it doesnt harm anyone else Why or why not What qualifies as harm - Essay Example alking totally nude in the public, he is not only casting bad impression on the passersby in general and the children in particular, but he is also inculcating many confusions and complications in the minds of the innocent children. He might seem to be causing no harm, but he is definitely instigating others to commit sin just by looking at him as watching others nude is classified as a sin in certain religions. Harm can be defined as offense. Offense may happen at any level which may or may not be overt to everybody. To make it simple, if an individual does something that can offend anyone in any way, he/she should not be allowed to do that. Critics might comment that by this definition, people doing even good should not be allowed because they offend the evil. To address this comment, we should use common sense to judge which actions are morally permissible and disallow those that do not fit on the moral

An analysis of corporate governance in the GCC countries and the Literature review

An analysis of corporate governance in the GCC countries and the impact of sharia law on it - Literature review Example As mentioned before that the corporate governance mechanism differs from country to country because of varied reasons like the orientation, time zone etc. This section will help us understanding the functioning of corporate governance mechanism in different countries excluding the GCC countries. The practice of corporate governance policies has a deep influence on the managerial decision making in the UK corporations. It is regarded that the composition, size and duration of the member of the board are important factors that decide a good corporate governance mechanism (Zhang, 2012). The Corporate governance mechanism in UK is deeply influenced by the Cadbury & Green report also known as Cadbury code of best practices and Greenbury report on Director’s remuneration (FRC, 2013). ... It also suggested that the board of directors should constitute of at least three members which are also applicable to Australian companies (EOG, 2013). The chairman, directors and the auditors are selected by the shareholders of the company at the annual general meeting. In France voluntary disclosure of financial statements has been the object of paramount importance (Lakhal, 2005). There are two kinds of financial disclosure; mandatory and voluntary disclosure (Taylor et. al., 2005). In the year 2002 a new set of corporate governance law was introduced in the winter report for the European companies which focused on tightening the corporate governance law. One of the crucial components of the report was to strengthen the role and responsibilities of the auditors. The chairman has to communicate about the internal policies to the internal and external auditors clearly. The legal laws related to French corporate governance are composed of 3 basic laws which include law of new econom ic regulations, law of financial security and law on financial security. However, the ownership structure of companies in France is concentrated even with the increase in the number of shareholders in the privatized companies (Charreaux and Wirtz, n.d.). The ownership structure of the French listed companies has undergone a huge change. However, the presence of increased institutional investors does not mean that their controlling the capital stakes also increases (Braendle, 2011). In the year 2002, 11.3 percent of the French companies had institutional shareholders as the main shareholders of the company compared to a 40 percent and more in USA and UK companies. According to authors Faccio and

Ch.15 - Book - America's Courts and the Criminal Justice System by Essay

Ch.15 - Book - America's Courts and the Criminal Justice System by David W. Neubauer, Henry F. Fradella - Essay Example determined by the parole board who take into account the minimum sentence plus the prisoner’s good behaviour while in jail (positive rehabilitation). Liberal criticism of indeterminate sentencing law is based upon the fact that people who have committed similar crimes usually serve different number of years. This discrepancy creates an ambiguous sentencing system. Conservatively, indeterminate sentencing is based on the principle of rehabilitation. Evidence in the 1970s revealed that rehabilitation had very little impact on the convict’s future decisions with respect to crime. The rehabilitation system also focused on the convict, neglecting the crime and the victims. There was no sense of punishment, retribution or deterrence. Indeterminate sentencing were once very popular but it was however noted that at times judges were too lenient and that rehabilitation did not stop convicts from committing more crimes in the future. Legislature therefore instituted mandatory minimum sentences that had to be served irrespective of good behaviour. Apart from this, sentencing guidelines were also adopted to prevent ambiguous sentencing. Finally, legislatures adopted three-strike laws that act as reinforcement to rehabilitation measures. Indeterminate laws were very common in the 1970s but we however full of inconsistencies. Due to several criticisms about their effectiveness, legislatures around the country undertook several modifications in order to justify its

Amtrak Travel Scholarship Essay Example | Topics and Well Written Essays - 250 words

Amtrak Travel - Scholarship Essay Example Already, I wish to look beyond seeing rugged coastlines, beautiful canyons, and unspoiled forests and majestic mountains. For me, train travel offers priceless social amenities as well, particularly as I travel with fellow Americans who patronize Amtrak for its safe, comfortable and affordable vacation, business or adventure packages. Together, we can experience while on route the freshness, breadth and buoyancy that characterize American lifestyle. Already, I have prepared a travel plan which starts with Amtrak’s historic multi-tour along the east coast strip where America as a country was born, then cut across for a coast-to-coast journey to the west along the footsteps of our early pioneers. Finally, I wish to try Amtrak’s awesome northeast route which will take me at 150 miles per hour bullet speed to the end of my roundabout journey of a lifetime, namely Washington, D.C. the nation’s hub (IndependentTraveler.Com). As a whole, I wish to see myself as having gone through the greatest railway journey I can experience.

Bit Coin Essay Example | Topics and Well Written Essays - 750 words

Bit Coin - Essay Example Bit Coins can also be sent and received by the users after paying an optional transaction fees by using their mobile device, web application or wallet software of their computers. This payment system is used by businesses as well as customers for carrying out transactions. It is one of the most secure payment systems and therefore it has succeeded to grab the attention of many merchants (The Bitcoin Foundation ). Through Bit Coin it is easy to send and receive payment instantly from any part of the world, without any limitations. Bit Coins give the users the full access to their money. Another advantage of bit coin is that the payment is processed with small or no transaction fees. A transaction fee is optional if the users want their payment confirmation to be processed faster by the network. The merchant processor present in the system guides the merchant in payment transaction. Bit coin transaction is irreversible, secure and does not require the personal and sensitive information of the customers. This protects the users from losses occurred as the result of fraud and also there is no such need for PCI compliance. Bit Coin helps the merchants to expand in a market where credit cards are not available and where the rate of fraud is unacceptably high. Bit Coin system gives the users the full control of a transaction and therefore the merchant may not impose unnoticed or unwanted charges on the customer, the way it happens in other payment systems. Bit coin payments do not require the personal information of the users, which provides the customers protections against identity theft. The Bit Coins users may also protect their money with backup and encryption. Many people are still not aware about the concept of Bit Coin. With every passing day more and more businesses are adopting the Bit Coin payment system but still there is a need for the list to grow more, so that they may benefit from the network affect. The value of Bit Coin circulation and the

BECOMING AN AUDIOLOGIST Essay Example | Topics and Well Written Essays - 500 words

BECOMING AN AUDIOLOGIST - Essay Example To work as an audiologist will require that the person be licensed. All states require a minimum of a masters degree to gain registration in that state. In Alabama, there have been some recent modifications to the requirements. Currently the state requires a doctoral degree and some form of supervised clinical experience. After attaining these credentials the person is allowed to take the state approval examination. Before 2007, the state required a masters degree, but the enhanced requirements only affect those just entering the field. This is typical of the other states where they have selectively raised the academic requirements. Currently there are 12,000 professionals that work nationally as audiologists. This number is expected to increase to 13,000 by the year 2016. This adds about 100 new professionals per year. This is about the average of all occupations, but the chances of working in the field are increased when the person has a doctoral degree. Many states require continuing education for re-licensing, and Alabama maintains that requirement for audiology assistants. The median income for an audiologist is about sixty thousand dollars per year. The income is tightly grouped with few audiologists making more than ninety thousand or less than forty thousand dollars per year. The field of audiology has ma

Summative assessment Case Study Essay Example | Topics and Well Written Essays - 1250 words

Summative assessment Case Study - Essay Example ntifies the biological, psychological and sociological perspectives on social interventions in the child development in relation to Connor in the case study. Some of the resilience traits and behaviours exhibited by children can be linked to the family set-up. The early childhood experiences are crucial in the determination childhood behaviour. Bowlbys Attachment Theory explains that the mental health and the challenges facing a person’s behaviour can be attributed to their early childhood behaviour (London, 2011; Heard, Lake and McCluskey, 2009). The theory stipulates that children are born biologically-configured to establish attachments with other people. The attachment behaviours are exemplified as fixed action patterns that share the same pattern. The angry outbursts that Connor exhibits could be biologically linked to his mother, Julie, who has a criminal record. Sarah, the relative who is supposed to take care of the boy, also has a criminal record. Connor’s inefficient speech skills and motor coordination can also be linked to Sarah, who has mild learning difficulties and performed dismally in school. Being placed u nder care of his aunt at the age of three years means that Connor should be made aware of maternal status i.e. should be informed that Sarah is not his biological mother. This may affect him emotionally leading to a negative influence on the motor coordination. The Community can also contribute in the determination of the behaviour of a child (Pereira, 2011). In the early childhood, Connor may emulate some of the behaviours from those around him. This is supported by Bowbly’s theory that asserts that a child behaves in a way that elicits contact to the care giver (Cortina and Marrone, 2004). The causes of resilient can also emanate from the child factors. The factors are primarily concerned with the physical development of the body, including the brain and the body. According to Aldgate (2006), every body development occurs according to a

Helicopter Experiment Essay Example for Free

Helicopter Experiment Essay Prediction: As the mass on the helicopter’s copters increases, the speed taken for the rotors to spin down faster, this is because there will be more downward pull from gravity, as the terminal velocity for a paper helicopter is low. Variables: Independent variable will be the mass that we change throughout the experiment. The dependant variable will be the time that we measure for the helicopter to reach the floor. Finally the controlled variables include, the helicopter itself. As well as the height from which the helicopter is released. Apparatus: Paper, Scotch tape, Scissors, Ruler Method: Create a helicopters rotors using take and paper use the diagram to help you Apparatus: 2 meter rulers, one stop watch, one balance, 3 paper clips, pencil. Method: 1) Using both the meter rulers and a pencil make a mark on the wall. 2) Weigh the helicopter then record its weight 3) Hold the paper helicopter parallel to the mark on the wall 4) At the same time release the helicopter and start the stopwatch 5) Stop the stop watch when the helicopter touches the ground 6) Weigh the first paper clip and record its weight 7) Attach the paper clip to helicopter and repeat the experiment 8) Weigh the second paper clip and record its weight 9) Attach the paper clip to helicopter and repeat the experiment 10) Weigh the final paper clip and record its weight 11) Attach the paper clip to helicopter and repeat the experiment Conclusion and Evaluation: In this experiment my prediction was right, therefore proving that the helicopter may reach its terminal velocity faster with higher mass meaning that the speed is greater therefore it allows the helicopter to reach the  ground faster if there is more mass. There are two major flaws in this experiment, the first being the height from which the helicopter is dropped, as it is held away from the mark of 2m therefore it would have inaccuracies of around 10cm this causes the experiment results to vary. Another flaw being the human reaction time, which is pretty slow and inconsistent, this therefore allows us to stop the stopwatches at the wrong time making the experiment inaccurate. If more time was available, a string could have been hung from the ceiling as a mark of height therefore allowing us to accurately drop the helicopter from the same height, rather than dropping it from an *estimated* 2m. The solution for the wrong human reaction time could be easily solved by the use of light gates. The liht gates could be placed on the floor, and when the helicopter lands, the light will be disrupted therefore allowing the sensor to accurately measure the time taken for the helicopter to reach the ground. The graph is showing us that the speed and mass of a helicopter are directly proportional as when mass increases so does speed. However the graph had not been a perfect straight line, this could have been caused by the two inaccuracies pointed out from the experiment

Emotional Labour In Call Centres Arlie Hochschild

Emotional Labour In Call Centres Arlie Hochschild The shift away from manufacturing industries in Britain towards service sector industries within the late 20th century, has led to a considerable growth within employment in the service sector (Hough, 2004), with many employees now involved in front-line service interactions with clientele or customers. Call Centres in particular has experienced a growth up to 400,000 employees; more than coal, steal and car manufacturing industry put together (Toynbee,2003). As a result of their rapid growth, it has provided a fascinating field of study for academic research into the human component of the working environment, with the process of work and its associated control and employment relations at the centre focus of most debates (FernieMetcalf, 1997). Given that Call Centre employees are working in an environment where tasks are often decidedly scripted and performance is closely controlled and monitored, academics have pointed to the similarities of this work to Tayloristic style productio n lines (TaylorBain,1998). However due to the labour and product of call centre work being relatively intangible, unlike the distinct process of product and service delivery in factory work, the emphasis within Call centres is almost exclusively on the quality of communication. In conjunction to the physical demands, cognitive requirements also need to be considered, whether an operative is dealing with a complaint, or a customer service call, they all demand emotion from staff. The increasing demand for client-centred services in a highly competitive business environment, has recognising that service workers are able to carry out emotional work which can be used as a vital part of the capitalists labour process (Hoschild, 1979,1983),to produce customer satisfaction. Therefore it is in an organisations interest to comprehend the impact of emotional labour on staff, in order to enhance the effectiveness of service and well-being of workers, ultimately decreasing costs such as stress, burnout, turnover and absenteeism (LewigDollard, 2003). Thus this writing will outline the concept of emotional labour and discuss generally the costs and benefits for front-line service employees within Call Centres and for the organisation itself, before looking at the ways call centre can help support employees. Emotional labour was a term constructed by Arlie Hochschild (1983) in her revolutionary study named The Managed Heart. The term describes the control of a persons behaviour to display appropriate emotions, within a situation (chu,2002), suggesting that certain emotions felt or not felt by an individual are suppressed or expressed in order to conform to social norms. Despite Hochschilds widely accepted definition, some researchers have defined and conceptualised emotional labour in different ways. However, the underlying assumption within organisational settings, is that emotional labour is to regulate both feelings and expressions in accordance with occupational or organisational display rules to achieve organisational goals (Schaubroeck Jones, 2000).For example, there is little doubt that emotional work in a Call Centre for staff can be demanding, boring, exhausting, tedious and  stressful (Carrim et al,2006).   Yet to clearly display these feelings to management or c ustomers would be in appropriate. As call centre staff are expected to appear cheerful and welcoming. Therefore from these rules, which can be learnt from our everyday interactions, through education, socialisation and fine -tuned by individual experiences and socially regulated settings, we learn when and where to look sad or glad, fearsome or fearful (PayneCooper, 2001) Many organisations have display rules concerning the emotions that employees should demonstrate in encounters with customers, clients, or members of the public (Hochschild, 1983). These display rules stipulate the content and range of emotions to be displayed, along with the frequency, intensity and duration that such emotions should be displayed (MorrisFeldman, 1996). These display rules may be explicit in organisation training materials, or they may be implicit in organisational norms (SuttonRafaeli, 1998). For example, Call Centre operatives engage in work interactively with customers on either inbound or outbound calls on actions such as sales and telemarketing, product or service information, and customer queries and complaints. These employees perform an important role in the management of customer relationships. As a consequence, service sector organizations have sought to specify the way in which employees present themselves to their customers. This has led to particularly in vasive forms of workplace control as operatives are now generally monitored for service quality as well as productivity. In most call centres there are constant efforts to increase the number of calls taken per employee and reduce both customer call time and wrap-up time (TaylorBain, 1999). Yet rules are also enforced to be cheerful happy, sociable, inoffensive and polite, despite the customers behaviour. As the manner in which operatives display their feelings towards customers has a critical effect on the quality of service transactions (AshforthHumphrey, 1993). Undeniably, the quality of the interaction is often the service provided (Leidner, 1996). The behaviour of the employee is therefore central to the success of the service transaction. These contradictory but asymmetrical pressures both create role conà ¯Ã‚ ¬Ã¢â‚¬Å¡ict for employees yet provide a high quality service (KnightsMcCabe, 1998).To control these conflicting pressures management  invents ever more imaginati ve ways to extract the maximum, and most sincere, performances from emotional workers  smiling  and meaning  it  being the  aim (PayneCooper, 2001). From a similar observation Hochschild (1983) noted how emotional dissonance can occur when an employees true feelings are different from their expressed emotions. Moving further to suggest how individuals deal with emotional dissonance by either surface acting or deep acting. Surface acting being the effort to achieve only the expression of emotion, such as one call centre agent admitted, I make the right noises saying sorryà ¢Ã¢â€š ¬Ã‚ ¦I dont really care (). While deep acting is a conscious attempt to produce and communicate the required emotions, and to manage the situation appropriately, by working to truly relate, believe and live the customers anxiety. Continually, academics such as, Ashforth and Humphrey (1993) have noted that when employees deep act, there may not be any emotional dissonance, but there is still exertion involved in achieving the appropriate emotions to follow display rules. Despite, huge efforts to sustain expected behaviours of calm, courteous and supportive behaviour, regardless of how operatives are really feeling, or being treated by a customer, either through surface or deep acting there may come a point of illness, exhaustion and burnout, through continual emotional labour (Hochschild,1983). Suggestively, more so when an operative is continually surface acting. This is supported by Schaubroeck and Jones (2000) in an examination of adverse employee health outcomes, found that pressures to express positive emotion within a persons job was positively related to physical symptoms. With over 20% of a Call Centre interactions, containing anger and verbal abuse from a customer (Grandey,DickterSin,2004).Which is often maintained throughout the duration of the complaint, despite an operatives efforts to placate the consumer (SchererCeschi,1997). Undeniably facing hostile behaviour and abuse could lead to physical indications of unhappiness emerging as work place stress such as hypertension, heart disease, even exacerbate cancer (Mann,2004) due to suppression of an operatives true feelings, which may cause a burnout. Which eventually may lead to an extended struggle to care and illustrate feelings ` (Mann,2004). One explanation is that employees may find it more difficult to sustain higher levels of expressed positive emotion while surface acting, that this creates tension within the individual. Form this employee may then break character by allowing their true feelings to leak into the telephone conversation (TotterdellHolman,2003). The high control system employed in a Call Centres i.e. scripted working of responses and the wide knowledge and expectation from customers suggests that if this does occur customers recognise this and feel the power to reinforce managements control efforts reprimanding workersà ¢Ã¢â€š ¬Ã‚ ¦.complaining to employees superiors when service [does] not meet their expectations (Leidner,1996,p.40) as customers are now able to distinguish the difference between genuine quality service and feigned quality service (Taylor,1998, p. 87). This in its-self leads to higher stressors within the job. In discussing her similar findings, Grandey (2003) suggested that emotional dissonance exhausts operatives resources, leaving them with too little resources to keep from breaking character. This depletion of resources may also cause the individual to adopt a strategy of withdrawal behaviours in order to cope with work demands to conserve resources: indeed, emotional exhaustion has been found to be associated with higher rates of employee absence (Deery et al,2002), as control pressure from several angles becomes too much to control. The correlation continues when looking at cognitive health cost, related to sustained emotional labour, Strazdins (2002) focuses on the cognitive processes involved, suggesting than an employee may find that their own mood becomes changed to mimic the anothers negative mood, around them in the team set up of a call centre floor. This process is known as emotional contagion (Pugh,2001). The employees cognitive processing may become negatively primed, stimulating recall of distressing events, or the employee may selectively process negative information relayed to them on the telephone, which in turn comes to affect decision-making. Negative emotions can then carry over and contaminate subsequent interactions with clients, fellow workmates or employees. Recent organizational research shows that employees working in team formats such as call centre staff do, are likely to share opinions, attitudes, thoughts and moods as well as behavioral patterns and general outlooks (Salanova,LlorensSc haufeli,2011). Moreover, group level job characteristics have shown to affect individual burnout levels. This means that shared group feelings of burnout can be described either in terms of comparable reactions to the same working conditions (VanYperenSnjiders,2000) or as the result of a process of emotional contagion (BakkerSchaufeli, 2000). In this perspective shared burnout within a team can be interpreted as a form of collective mood. Employees evaluate themselves through comparison with similar others. Observing similar others to succeed or to fail is likely to influence another emotional contagion which may have negative as well as positive influences on self-efficacy (Gist,1987). To positively control this successfully as a call centre manager would be hugely beneficial to all parties however for employees to perceive yet more control may simply have a negative effect. Since Hochschilds (1983) claims that emotional labour can lead to a sense of inauthenticity, loss of feelings, diminished self-esteem, stress and burnout, other authors have supported this suggesting that emotional labour is associated with higher work stress and psychological distress (Pugliesi,1999). Controversially, Wharton (1993) agreed that factors such as interactions with customers, self-perceptions of inadequate skills can and does adversely affect employees, however she also suggested that these werent the only work factors contributing to the incidence of emotional exhaustion, which may not always be linked to emotional labour, including job autonomy, tenure, and working hours, high workloads, lack of variety of work tasks and low promotional opportunities; importantly, the support and help of team leaders was associated with lower emotional exhaustion (Deery Iverson,Walsh,2002). Amy Whartons (1993) examination of front-line service workers found that, emotional labour may actually enhance the employees self-efficacy, make interactions more predictable, help avoid embarrassing disruptive interpersonal situations, and allow authentic self-expression where there is some latitude for occasional deviations from the display rules (AshforthHumphrey,1993). Morris and Feldman (1996) agreed that emotional labour is not consistently damaging or equally damaging to all employees, asserting it is emotional dissonance, not simply emotional labour, that is associated negatively with job satisfaction. Furthermore, Lewig and Dollard (2003) found that emotional dissonance is positively correlated with emotional exhaustion. Emotional exhaustion, feeling emotionally drained and depleted from work, is the core component of the employee stress syndrome of burnout (CordesDougherty,1993) which has a range of consequences for employees health, performance, motivation, absenteeism and turnover (SchaufeliEnzmann,1998). Therefore the identified associations between emotional labour, emotional exhaustion and burnout are of critical importance for organisations, although admittedly they are hugely interlinked, one does not necessarily cause the other. If emotional labour carries such a high risk for call centre operatives working for the organisation, why do nearly all call centres and other service organisations insist on enforcing such a tool? The reasoning for this is, the manner in which employees convey their feelings over the telephone can have a critical effect on the quality of service transactions (AshforthHumphrey,1993). In a practical examination of these propositions, a study of Taiwanese employees found that when a psychological climate for service friendliness was higher, employees displayed more positive emotions toward customers that were associated with an increased customer willingness to return with follow up custom and pass positive comments to friends. Other articles published on the topic propose that appropriately-displayed employee emotions would result in three positive consequences for organisations: immediate gains (customers would immediately co-operate), encore gains (customers would go back), and cont agion gains (customers would pass positive comments to friends) (RafaeliSutton,1987). Further, Ashforth and Humphrey (1993) proposed that compliance with display rules facilitates task performance. However doubt surrounding great customer employee action directly relating to purchase decisions has been raised (Tsai,2001). As a customer simply may not be interested in the service they have been telephoned for; a current example being PPI claim back marketing call, many of thousands of people receive these calls who despite polite conversational call centre operatives, organisations may not experience immediate gains from most customers. Therefore it can be said that although emotional labour can be damaging for both parties involved it can also be beneficial. Examining some techniques to facilitate emotional labour managers should be mindful of the costs involved in performance as well as emotional contagion, with this Egg credit cards created provision of time-out and a quiet staff-only space for staff to recover from stressful or distressing customer interactions, surrounding their call centre floor. Within this change came new job design, roles that incorporated emotional labour yet staff had some variety, autonomy, prospects of promotion, and reasonable working hours and workloads, with a culture of celebration, and support from all office members to help cope in all areas of each others working life. Increased by the community spaces purposely built and designed within the building (Citex,2001). The engineered culture egg brought in to the call centre supported staff. Further suggestions to help reduce the effe cts of negatively perceived emotional labour, is through training in emotional intelligence as it enhances skills of self-awareness and self-management and in particular, can be said to enhance the performance of deep acting, eliminating performance leak. Furthermore, focus is begging to be placed on the recruitment of staff members, upon their competency of their personality, with some call centres looking upon mount et als big 5 theory to gain the correct personalities for the job, enforcing tests and application techniques usually reserved for higher positioned jobs (CallaghanThompson,2002) as HR manager managers attitudes are now aimed to select staff with the required attitudinal and behavioural characteristics, induct them into a quality culture . . . selection often focuses on attitudes to flexibility and customer service rather than skill or qualià ¯cation levels (RedmanMathews,1998,p. 60). One manager went on to state some people are maybe not as fast round a keyboard, so they may struggle in achieving peer group average handling time for calls. But we can do something about that, we can use team coaches or leaders or training teams when available to develop that individual in those areas. Its very difà ¯cult to change somebodys attitude. With a combination of all can achieve or at least minimise the decrease of emotional labour for all. You can tell by talking to someone during interview whether they smile, whether their eyes smile. If you smile during your interview and you are enthusiastic, youll be okay (CallaghanThomphson, 2002 p.240) Over all Fineman (1993, p. 1) argued that the management and mobilization of emotions are pivotal in the way organizational order is achieved and undone. However, the organizational culture in Western society is heavily influenced by the rational traditions of theorists such as Weber, Taylor, and Fayol (Sashkin,1981) and therefore strives for the cognitive dehumanization of organizations. As a result, much of the research on organizational phenomena has focused on the rational side of functions, issues, and components of organizational life. This results in the removal of the emotional elements of organizational life from our understanding of organizational phenomena (Fineman, 1993).In the last few decades, however, scholars have attempted to study the emotionality inherent in organizational life (for example, Hochschild,1979; Fineman, 1993; Ashforth and Humphrey, 1995). From this is a growing body of research indicates that the performance of emotional labour may entail serious nega tive outcomes for employees, including stress, distress, decreased job satisfaction, burnout, and withdrawal behaviours such as absenteeism and turnover. It is in the organisations interest to understand and mitigate these negative outcomes, as the effective performance of emotional labour is generally beneficial for organisations. The manager of front-line service employees can draw on recent research findings to identify a number of practical techniques to facilitate the performance of emotional labour.

Essay --

My Faith Experience Justified Have you ever been in a situation where you found yourself questioning you own believe? The world we live in today is very dynamic and most of us, if not all of us have had to do certain things that were personally were against our will thus we somehow compromised our own faith. We all believe in something. Don’t we? The important thing to not about faith is that it is indirectly our world view. What we believe is maps how we view the world view and how we survive our daily lives. My Christian walk of faith has not been easy but through God’s guidance & mercy I am able to give this testimony. The doctrine of justification by faith is an interesting bubble in Christian theology that has affect our understanding of God and his parameters. Having been raised up in an Adventist home â€Å"a blessing in disguise â€Å"I was dedicated to the lord by a pastor in one Adventist church. I personally believe this was the start of my Christian journey. Despite being a few weeks old and not knowing what was happening, this ceremony was the inception of a new way of life. The world somehow believes that we are born with guilt and a predetermined penalty of sin which is true. (Psalm 51:5) Firstly, why would people want to declare themselves righteous sinners if Christ came as the sacrificial atonement? Martin Luther is one 16th century reformer who questioned his faith at a critical time while he was in an Augustinian monastery. After much studying and contemplation he came out in the open to critique the authority of the church (The Catholic Church). When I analyze Luther’s stance, I picture it in my life as those small reforms that I engaged in that have actually led to me being a better person. These may have had to do wi... ... special clique of Protestant churches except the old and single affirmation of Luther. The seventh day Adventists for example have been able to recognize and adopt that despite being protestant they exist because they are waiting for a second coming; the Advent and that has become the basis of the mission. To sum up, Augustine’s view on actual sin by grace is crucial for the existence of mankind. Man ought to live in grace that yields its intended effect without fail and not opposing human freewill. John Calvin concurs as he says that â€Å"perfect freedom is when a person follows the will of God† (History through the eyes of Faith p.133). In closing Augustine view on actual sin by grace is vital in the lives of mankind. It has even helped reformers of the Ages like M. Luther make substantial changes to the Christian church and it undoubtedly can help you and me today.

Manpower v. Monster :: essays research papers

The two job based Internet websites I choose to research were www.monster.com and www. manpower.com. Monster.com claims to be the largest and most comprehensive job search engine on the World Wide Web. Jeff Taylor, who is the CEO, founded the company in 1994. Monster.com is a public company and is traded on the NASDAQ under the ticker symbol (MNST). The company also has twenty-three sites in countries around the world. Monster.com’s website is very user friendly, it is very easy to navigate through the site to find what you are looking for. One of the great benefits about Monster.com is their career advice section. The section provides job seekers valuable information such as, resume tips, interviewing tools, expert advice on salaries in different careers, message boards for networking with employers and others job seekers, and also relocating tools such as moving advice and home mortgage quotes. Furthermore, Monster.com also provides specialized advice and job searches in different industries from healthcare to government positions. Also, Monster.com provides job searches for special interests such as military and volunteer work. One of the many things that I find interesti ng about Monster.com is that they offer free fax numbers, free newsletters regarding current issues/news on different careers, a print center to make business cards, letterheads, and even address labels where as Manpower.com does not provide these services. Monster.com does allow users with current accounts to post resumes on the website for potential employers to search. I performed a mock job search and was impressed by not having to register to just search the database where as many companies require setting up a username and password just to search. Monster.com allows job seekers to perform simple or advanced job searches, where you can enter key words, wage options such as, hourly or salary, or specific city locations to narrow your search. Another great advantage I believe that Monster.com has over Manpower is their Monster Learning Center where the public can find degree programs at local college and also online universities. Manpower.com was established in Milwaukee, Wisconsin in 1948. Manpower is considered to be the world leader in the employment services industry. The company provides permanent, temporary and contract recruitment, training, financial services, and organizational consulting to businesses as well as job seekers. Manpower has offices in Canada, France, and the United Kingdom. There are 4, 300 offices in 67 different countries and territories with 27, 000 employees worldwide as of 2004.

Art Formal Analysis Essay -- essays papers

Art Formal Analysis Examining the formal qualities of Homer Watson’s painting Horse and Rider In A Landscape was quite interesting. I chose to analyze this piece as apposed to the others because it was the piece I liked the least, therefore making me analyze it more closely and discover other aspects of the work, besides aesthetics. The texture of the canvas works very well with the subject matter portrayed in the painting. The grassy hill side and the leaves of the trees are especially complimented by the canvas. It makes the leaves feel like they are slightly moving, this combined with the lack of detail itself the leaves. This is contrasted nicely with the very detailed renderings of the trunks and branches of the trees, the conscious decision to put so much effort into the tree itself and then to use obvious brushwork in the leaves makes the trees much more firm and immovable in the landscape. The brushstrokes are very clean and precise on the trees in the background. There is a lot of repetition of the vertical lines of the forest in the background of the painting, these vertical lines draw the eye up into the clouds and the sky. These repeated vertical lines contrast harshly with a horizontal line that divides the canvas almost exactly in half. The background, upper portion of the canvas, is quite static and flat, whereas the foreground and middle ground of the painting have quite a lot of depth. This static effect is made up for in the immaculate amount of d...

“a Vietnam Veteran Opposes the War, 1971”

Brianna Obermiller English 1000 â€Å"A Vietnam Veteran Opposes the War, 1971† In 1971, veteran John Kerry stands for himself and many other veterans in a speech opposing the Vietnam War. Relaying how the veterans feel after coming back from such a horrific war, the audience is sympathetic with those who return with such terrible memories that they must bare for the rest of their lives.For John Kerry, it may be hard for him to describe such atrocities to his audience, and it may be even harder for the audience to believe that what he is saying is truthful, because what was going on in Vietnam at the time was much different than what the citizens of the USA believed it to be. For them, knowing the truths of the Vietnam War may simply put them in denial, however I believe Kerry’s descriptions were effective in convincing the audience of the truths of the war, because he conveys his truths by appealing to the audience’s pathos.The speech begins with John Kerry speak ing on behalf of a large group of veterans. Describing the â€Å"war crimes† that they committed in Southeast Asia, a disgusting picture is painted of â€Å"cut off limbs, blown up bodies, [and] randomly shot at civilians† (23). To the American Citizen, it would be hard to imagine that this was what the young soldiers were doing in Southeast Asia at the time; Even harder to believe.However, when he speaks of how the young men feel upon their return, the truth of what he is saying becomes apparent. â€Å"The country doesn’t know it yet but it has created a monster, a monster in the form of millions of men who have been taught to deal and to trade in violence and who are given the chance to die for the biggest nothing in history; men who have returned with a sense of anger and a sense of betrayal which no one has yet grasped† (24).For the mothers, fathers, sisters and brothers whom have sent one of their own to live in such conditions, this would be such a shock that denial may be imminent. And for the listeners of this speech who have little or no personal connection, the sympathy as well as the horror would be overwhelming. How then does Kerry convince his audience that what he is saying is indeed the truth? First he chooses to speak for himself and the other men in Asia.In response to West Point Vice President Agnew’s statement that â€Å"Some glamorize the criminal misfits of society while our best men die in Asian rice paddies to preserve the freedom which most of those misfits abuse,† (24). Kerry states that â€Å"for us, as boys in Asia whom the country was supposed to support, his statement is a terrible distortion from which we can only draw a very deep sense of revulsion† (24). Why is it a terrible distortion? This would be a very common view for most Americans at the time.Kerry states that it is a distortion â€Å"because we in no way consider ourselves the best men of this country; because those he ca lls misfits were standing up for us in a way that nobody else in this country dared to†¦ because so many of those best men have returned as quadriplegics and amputees- and they lie forgotten in†¦ Hospitals†¦ We cannot consider ourselves America’s best men when we are ashamed of and hated for what we were called on to do in Southeast Asia† (24). The graphic descriptions that Kerry provides may convince the audience that what he is saying is indeed truthful, because it appeals to their pathos, as well as shocks them.His descriptions alone are, what I believe, his main advantage in convincing the readers of his point. In conclusion, the speech that John Kerry gave in 1971 would have been such a shock to his audience, that the truthfulness of his words may have been questioned. However, I believe that through appealing to the audience’s pathos, Kerry was very effective in swaying the audience to believe that what he was saying was indeed the truth, as well as effective in getting his point and his hope for the outcome of the war across to Wartime America. We wish that a merciful God could wipe away our own memories of that service as easily as the administration has wiped away their memories of us†¦ [in] 30 years from now our brothers [will] go down the street without a leg, without an arm, or a face, and small boys [will] ask why, and we will be able to say â€Å"Vietnam† and not mean a†¦ filthy obscene memory, but mean instead a place where America finally turned and where soldiers like us helped it in the turning† (26). Citations: Kerry, John F. A Vietnam Veteran Opposes the War, 1971. Apr. 1971. U. S Government

Beowulf vs Hercules(Disney) Who is a better hero? Essay

What is the definition of a true hero? Many people have been considered heroes for many different reasons. Both Hercules and Beowulf have both been regarded as heroes. Beowulf was a great warrior who lived in the time of the Vikings. Beowulf traveled the face of the earth fighting monsters and beasts in search of money and fame. Hercules was also a great warrior but he lived during the time of the Greek gods. Hercules was born a god but he was stolen as an infant and turned into a mortal by his fathers nemesis, Hades. Hercules retained his godlike strength and now he must prove himself a hero. This is the only way he would be able to reunite with his family of gods. In the Disney animated film â€Å"Hercules† the character is a far greater hero than the character Beowulf from the epic poem â€Å"Beowulf† because he had more of a desire to be a hero, he fought his battles with better motives, and he had stronger friendships in his companions. Beowulf’s desire to b e a hero had mostly selfish reasons. In one of Beowulf’s speaches he states, â€Å"Let me live in greatness and courage, or here in this hall, welcome my death.† Although this might sound heroic, he shows how he wants to be a hero to gain fame. This shows that he is more worried about his personal image than the people he plans to protect. Beowulf also says, â€Å"My lord Higlac might think less of me if I let my sword go where my feet were afraid to.† Any warrior, no matter how noble, knows he must have advantages over their enemy to win and showing up to battle without proper equipment is a dumb thing to do. This shows how he is more worried about his personal image than the safety of the people. In Beowulf’s death speech he said, â€Å"I sold my life for this treasure, and sold it well.† He does not mention the people he saved, only the treasures he gained. This shows his goals in life are material. A persons desires to be a hero should have more meaning than a persons ego and material wealth. Hercules’ desire to be a hero has much more meaning than Beowulf’s. For example, when he finds out he must prove himself a hero to be able to reunite with his family, he sings, â€Å"I will beat the odds, I can go the distance. I will face the world, fearless, proud and strong†¦ til I find my heros welcome right where I belong.† This shows that he knows he will have to work hard to prove himself a hero but is willing to do whatever it takes. When Hercules is trying to persuade a great trainer to train him he asks, â€Å"Haven’t you ever had a dream, something you wanted so bad you would do anything.† This shows that he is willing to do anything to become a hero and reunite with his family. He also explains, â€Å"I am different from the other guys, I can go the distance.† This shows how he is confident that, under the right training, has what it takes to become a hero. He knows that other people have let the trainer down before, and knows that he is different from all of them. Hercules’ desire to be a hero comes from within himself like the desire to reunite with his family and to prove to everybody, especially himself, that he is a true hero. Beowulf’s motives for fighting were mostly extrinsic and self centered. For Example, Beowulf is told â€Å"Purge Herot and your ship will sail home with its treasure-holds full.† This shows that Beowulf’s motivation for battle comes from the material reward of treasure. A person in the poem named Unforth argued about the motives of one of Beowulf’s previous battles and explained how â€Å"all older and wiser heads warned you not to do so, but no one could check such (Beowulf’s) pride.† This shows how Beowulf’s pride is so strong that it can pull him into battle. He felt he needed to prove to everyone how great of a warrior he was by fighting a pointless battle. A true hero should be motivated intrinsically by the self satisfaction of helping others and achieving personal goals. Hercules’ motives for his battles are much more heroic than those of Beowulf’s. For instance, when he finds a damsel in distress, he put his life on the line to save her and ends up falling in love with her. This shows how he is not concerned with his own safety as long as he is out to protect another. Also, when the Titans are battling with the gods on Mt. Olympus, he goes to great lengths to save his father and fellow gods. He knows that if he does not fight this battle the world will be taken over by an evil god. This shows that he fights his battles for greater causes than material riches and to boost his ego. Friends are especially important in every bodies life, and especially one of a hero. In Beowulf’s quests he never saw the importance of friendship. This made him a weaker warrior and ultimately led to his death. For example, in one of his battles he watched as â€Å"Grendel snatched at the first Geat, he came to, ripped him apart†¦Drank the blood from his veins†¦Death and Grendel’s teeth came together.† This shows that Beowulf is willing to allow an enemy to slaughter one of his men just so he can make the battle easier for himself. He does not value the life of anyone but his own. The strength of the bonds he had with his comrades showed when â€Å"None of his comrades came to him, helped him. His brave and noble followers ran for their lives. This shows that he never proved himself as enough of a companion to his comrades and they felt that their life was more important to save than Beowulf’s. If he had cared more about others, they might have cared more about him. Hercules cared for many, which led to many strong friendships. Building strong relationships with others was very important in Hercules’ quest to become a hero. For example, Hercules became good friends with his trainer. At one point when Hercules was down and felt like giving up, his trainer told him, â€Å"I’m willing to go the distance. How ’bout you.† This shows that his trainer cared about him and would not let Hercules give up on his goal. His trainer could have also just gave up then, but their friendship h elped both of them achieve their goals. Another relationship Hercules had was with one of his enemies slaves named Meg. Meg gave her life to save Hercules and when asked why she did it, she responded, â€Å"People always do crazy things when they are in love.† Hercules’ friendship with Meg saved his life. This shows that Hercules’ friends cared about him so much they would give their own life for his. Hercules also was willing to give his life to get Meg back. He found Meg in the Sea of the Dead in the underworld. He knew that to save her, he must get her out, and in doing so would kill himself. When he went in to get her, it proved he was a true hero and he became an immortal god. When he was asked why he did it, he responded, â€Å"People always do crazy things when they are in love.† This showed that their love was mutual, and they would do anything for each other. Even though he tried so to be a god, he decided to spend his life on earth as a mortal with Meg. At the end of the movie â€Å"Hercules†, Hercules’ father explained, â€Å"A true hero is not measured by the size of his strength, but the strength of his heart.†Although Beowulf showed that he was a powerful warrior he never proved himself a true hero. Hercules’ proved himself a tru e friend, fought for the right reasons, and had great desire to be a hero, which were all needed to prove himself a true hero. Many people today are regarded as a hero for simple things like being admired by many or being a great ball player. Being a true hero takes much more than these things, once again, â€Å"A true hero is not measured by the size of his strength, but by the strength of his heart.†

Investment Banking Essay

1. Why were proponents of deregulation so successful in the late 1990s? How much can we blame deregulation for the meltdown in the investment banking industry, and how could the government have foreseen and/or stopped the domino effect before the crisis of 2008?s The gov could have decided to not back up what they were not regulating. They are partly to blame for the crisis because who knows if the banks would have issued the loans they issued and taken on huge amounts of risk if they didn’t have the guarantee of the banks behind them. 2. Could any one of the investment banks have remained competitive without following the industry trend of taking on increasing amounts of leverage to boost returns on investment? If so, how? It is not likely that an investment bank could have made the huge profits other banks were making with that leverage to boost returns. They could have possibly taken on less risk and been more profitable in the long run, but not likely that they could have kept up short term. 3. Why was Lehman Brothers allowed to collapse while Bear Stearns was not? The investment bank of Lehman Brothers played a different part in the market than Bear Stearns. The government didn’t want this bankruptcy spreading and so they were able to convince JP Morgan to buy out Bear Stearns while they let Lehman Brothers collapse and pick up the pieces. 4. Did the compensation structure of the investment banking industry encourage banking executives and employees to take on excessive risk to boost short-term profits? Why or why not? Banks were encouraged to take on huge amounts of risk because of the very high return. For a while, there were no consequences for defaults because risk was being transferred but they got to keep the money made off the loans and bonds issued. 5. How much of the industry-wide crisis stemmed from the investment banks’ financials and the current economic climate as opposed to investor panic and speculation? The investment banks are mostly to blame because their conditions caused investor panic and speculation. Banks should have anticipated their uninformed investors rash behavior because that is very hard to control. 6. Both Bear and Lehman bailed out their proprietary hedge funds. Did they have any other option? What would have happened had they not done so? Investors and employers had a lot of skin in the game in the hedge fund market so they had a lot of pressure to bail out these funds. If they had  chosen not to bail them out then their reputations would have gone downhill eventually leading to their investors distrust of the firm. 7. Could Morgan Stanley and Goldman Sachs have survived without becoming bank holding companies? What were the benefits and disadvantages of becoming bank holding companies? What does designation as bank holding companies mean for the way Morgan and Goldman operate going forward? By becoming bank holding companies the power was put into very few hands. Becoming a bank holding company increases diversity so that you do not only play in one market. This lessons risk but perhaps also decreases high returns that can be made if you focus on the investment banking business. Perhaps they could have survived if they had been able to come up with a balance of risk to take. Morgan and Goldman needed to expand from solely investment banking and perform commercial banking operations as well.

An Ideal Type of Security Investment in Malaysia Essay

First of all, we as group have chosen Unit Trust as the best choice in conjunction to the topic of ideal type of security investments according to our understanding and beliefs. According to an article that we have researched, the Federation of Malaysian Unit Trust Managers (FMUTM) defines that unit trust is a form of collective investment which allows investors with similar investment objectives to pool their funds to be invested in a portfolio of securities of other assets. A professional fund manager will then invest the pooled funds in a portfolio. It includes assets classes such as cash, bonds and deposits, shares, property, and commodities. The ownership of the funds is divided into units of entitlement; hence, unit holders do not purchase the securities in the portfolio directly. Consequently, when the funds of the mentioned asset classes’ increases or decreases, then the value of each issued unit increases or decreases accordingly. Besides that, the return on investment (ROI) of unit holders is usually in the form of income distribution and capital appreciation which is derived from the pool of assets supporting the unit trust fund. Unit trust also allows investors to have easy access to a wide range of investments exposures which are not normally available to them. There are a number of other substantial benefits of investing in unit trust. Amongst them are that unit trust are very affordable. Investors are eligible to start with an investment amount as low as RM1000. In addition, rather than concentrating an investment portfolio of one or two investments or share, a portfolio of market securities can be held. Meaning, there is a wider spread of the investments which is also know diversification; hence the investment returns will be less volatile. Through unit trust investment, individual investors have better chances to spread their money to wider asset classes in the same time gaining their particular investment exposure requirements. On top of that, unit trusts have good liquidity which further enhances chances of profits of an investor. Other than that, as mentioned a little earlier on, the people managing unit trusts are approved professionals whom are trained to ensure that decision-making is structured and according to sound investment principles. In the long term, the expertise of a knowledgeable and experienced fund manager usually generates above average investment returns for unit trust investors. Subsequently, with unit trust, the economics of the transaction are more favorable because fund managers invest in larger amounts. Hence, it means that fund managers are able to get access to wholesale fees and products which are impossible for the individual investors to obtain; in return, this action reduces the cost and charges and further enhances the profit for the investment of the investors. Moving on, with the introduction of unit trusts in Malaysia came also the regulations from various regulators, especially the Securities Commission. The entire range of variables relating to the unit trust industry is governed by various legislations in order to protect the interest of the public investors and also a safe investment mechanism to prevent any frauds.

Motivation for “A Rose for Emily” Essay

Motivation for â€Å"A Rose for Emily† It is in the human nature to want to have a sense of belonging and to be a part of something bigger, making it difficult to maintain moral decisions. The main character in William Faulkner’s â€Å"A Rose for Emily† faces moral challenges created by the pressure of wanting to conform to the town’s expectations while still trying to maintain a sense of independence, which ultimately leads up to the motivation to murder of Homer Barron. By holding high expectations, directly interfering in Emily’s life and relationship, and the constant widespread gossip from the Townspeople of Jefferson are the main motivation for the murder of Homer Barron. Emily Grierson, being the last Southern lady of the Antebellum South was held at a high expectation by the townspeople of Jefferson (Faulkner 160). As Thomas Dilworth points out, the townspeople had wanted to preserve the values of the old south through the embodiment of Emily (252).Faulkner even says that, â€Å"Alive, Miss Emily had been a tradition, a duty, and a care: a sort of hereditary obligation upon the town (156).† He is implying that the town’s people see that Emily has this hereditary duty to the town. These high expectations were carried over into Miss Emily’s personal sexual needs where she is expected to keep the appearance of a pure southern lady that can be compared to that of Eve from the Garden of Eden (Dilworth 253). Although Emily does rebel against the town for two years by dating a blue-collar construction worker and Yankee Homer Barron in attempt to not conform to the Jefferson townspeople’s expectations of a southern lady (Dilworth 251).The town’s hard to live up to standards are a part of the motivational reasoning that leads up to Emily murdering Homer and keeping his body in a necrophiliac relationship. Being raised by her father, Emily has always known about the expectations that were to be met, because of who her family is; however, this means that Emily’s personal life has always had interference. When her father was still alive Emily was not to be with any man because, â€Å"None of the young men were quite good enough for Miss Emily and such (Faulkner 158),† and when her father finally passed away the towns people began to take his place in interfering in Emily’s life. After Emily has been dating Homer for a little over a year the town begins to suspect the couple’s relationship to be scandalous, assuming adults in their thirties would engage in sexual acts, and leads the town to take actions into their own hands by sending the ntown’s Baptist priest to talk to Episcopal Emily about her actions. The talk with Emily was unsuccessful, causing the town to then call in Emily’s out of state cousins to watch over her. Emily in turn responds b y going out into town to buy men’s clothing and toiletries, which in turn leads the town and Emily’s cousins that she is married or is going to soon marry Homer (Faulkner 161-162). The direct interference in Emily’s life is the townspeople blatantly displaying that they no longer have a tolerance for her relationship with Homer, and show a blind eye when Emily purchases arsenic when out in town buying the men’s toiletries and clothing. Once the cousins believe that Emily is to marry Homer they leave, but that does not change the fact that the townspeople directly interfered with Emily’s personal affairs and still hold Emily in high standards. This means that even if Emily were to marry Homer the townspeople would still gossip on how Homer is a poor moral example for the Jefferson youth. Gossip was a constant reminder to Emily of the expectations required of her and the interference to remind her of this. Gossip is also consistently expressed throughout Faulkner’s story. A direct reference of gossip comes from Faulkner’s story, â€Å"When her father died, it got about that the house was all that was left to her† (Faulkner 159). â€Å"It got about† is an explicit reference to gossip. Also critic James M. Wallace implies that the gossip throughout the story told by the narrator’s had a wide knowledge of events that went on in the story (106). the narrator relates three separat e discussions between Judge Stevens and one woman and two men regarding the smell coming from Emily’s property. The narrator knows the details of the conversations well enough to quote Judge Stevens’s directly. â€Å"‘Dammit sir,’ Judge Stevens said, ‘will you accuse a lady to her face of smelling bad?’† (Faulkner 158). Also earlier when Emily purchased arsenic, â€Å"So the next day we all said, â€Å"’She will kill herself’; and we said it would be the best thing† (Faulkner 161). â€Å"and we said it would be for the best thing,† shows how the town is judgmental and takes Emily’s â€Å"falling† as poor moral to the town. The gossip always being a constant factor to Emily is the main reason how the town was able to motivate Emily to motivate Homer. She knew that she would not be able to have her personal needs above the town’s expectations to hold her on a pedestal to preserve the south. The expectations, interference and insistent gossip from the town were the main motivation for  Emily to kill Homer. Emily was not able to keep up the faà §ade of being the Southern lady that the town of Jefferson wanted while still upholding her own sexual needs of a grown woman. This leads her to the ultimate decision to murder Homer Barron and keep his body for her own necrophiliac relationship to be able to put the town at ease and calm her own conscience. The murder and necrophilia is a direct result of the town’s expectation, interference, and gossip and are the motivating factors needed for Emily to finally snap.

It is essay about an event i have visited ( you have to chose the

It is about an event i have visited ( you have to chose the right topic for it - Essay Example The Ham was in the form of a long gown, a collar, and a wraps the right lapel over the left. During lunch hour, we ate delicious triangle shaped rice dumplings made from rice with fillings of nuts, dates, and beans. The staple food for Chinese is rice that helps in the economic growth of the society. I could not help but notice the American culture. The clothing style depends on the status an individual has in the society, occupation, climate, and religion. One of my American friend mentioned that their fashion is greatly influenced by the media and celebrities. She was dressed in cowboy hats and boots and a pair of jeans made her look fabulous. The Americans mostly eat junk food like the hamburgers, hotdogs, cheese, macaroni, and potato chips. In addition, they also eat dried meat as snacks. The amazing European food was distinct from the other foods. I was lucky to taste the Gelato that was sweet and tasty. The Europeans argued that the Gelato was different from ice cream. The gelato has more sugar, softer and creamier compared to ice cream. The European foods have different categories ranging from cereals, meat, fats, and sugar. The Europeans wear upscale and classy clothes. Their fashion entails clean and elegant simple lines that perfectly fit. They prefer wearing different set of colors in different seasons. I was able to interact with the African students and their foods and attire were completely different from the others. Their foods are rich in fiber and often organic. The most interesting meal was the ugali. It is prepared by mixing water and corn to form stiff porridge. It is served with stew and vegetables. Most of the African countries weave clothes from cotton that is grown locally. They also use the dyeing techniques like tie and die. Most of these clothes have a head wrap that is tied around the head and matches the African attire. The Indian Sari is the most common dress in India. Their way of dressing is marked with religion and

Final Exam Essay Example | Topics and Well Written Essays - 500 words - 1

Final Exam - Essay Example Another very realistic story which everyone in class talked much about was, â€Å"One Friday Morning† written by Langston Huges, this story is about a teenage girl who attains success after her art talents are exhibited in a contest, but everything changes and people start treating her badly because she is a black girl. The subject matter of the story is that racism should not be the cause of discouraging people in achieving what they want, and every one should be treated equally irrespective of their class, creed or color. Another story which caught our interest in class and which we enjoyed reading was â€Å"Fish Cheeks† written by Amy Tan, it is about a Chinese girl who is in love with the son of an American minister, her mother invites the ministers family over for the Christmas eve but she feels ashamed of the way her family acts in front of them. The lesson we learnt from it was that everyone should be proud of their culture because everyone has their own cultural values. All these stories were different in their own manner but they taught all the students something important about life and people. Another really interesting assignment, which we got and interested us, the most was comparing two essays â€Å"Where are you going, where have you been & Fish Cheeks† with the movie â€Å"Stand by me†. Both of the essays and the book are about evolution between youth and adulthood, when one can try new things and is still able to blame his or her actions on immature scruples. Teenagers often get caught up in a stipulation of inquisitiveness where finding themselves becomes predictable. The dissimilarities between the two were that they were not about racism, and the movie is about four best friends who take an overnight hike through the woods near their town to find the body of a boy whos been missing for days, where as the essay Where are u going where have u been is about a

Honey & Honey Products Research Paper Example | Topics and Well Written Essays - 1500 words

Honey & Honey Products - Research Paper Example The popularly used model is AIDA model, which includes four stages, namely awareness, interest, desire and action. These four stages occur when a consumer is confronted with some form of advertisement. Honey and Honey Products are basically in their introduction phase. This provides a good opportunity for the honey company to make a long-term impression on their consumer’s mind through positive brand building activities. Advertising and media relations will focus on building awareness and long-term relationship with consumers, while sales promotions and direct marketing activities will help in generating sales and revenues. Advertisement will consist of print, television and outdoor advertisements. Print advertisement will be included in popular cooking and home magazines, targeting women. Television advertisement will include a 30 second ad, which will be featured during prime time on popular local channels. The ad will be a combination of testimonies as well as information, where features and USP of the products and brand will be discussed. Outdoor advertisement includes billboards and flyers of Honey and Honey Products at different strategic places, such as, malls, shopping centres, food market as well as health and fitness gyms. According to the diagram above, it is evident that advertisement plays a significant role during initial stages of consumer decision making, i.e. awareness and interest. Also, good and effective advertisement will help in establishing positive brand equity and brand recognition. Public relation tools will be used for the publicity of new products. It will help in placing products among target consumers through press and media, thereby increasing consumer awareness and knowledge about Honey and Honey Products. Another strategy adopted by the company is customer satisfaction through 24x7 phone lines. This will not only solve

Issues of Reliability and Validity of Data Assignment

Issues of Reliability and Validity of Data - Assignment Example One can take both types of data, primary as well as secondary, for the consumers’ demand in these countries. Both the types of data are necessary for finding out the consumer demand in a country. Primary data will provide the information which has not been collected before as it is collected as per the need of the research. Usually the process is expensive and time consuming. The secondary data provides information which has been collected by certain other orgaisations or professionals. So, it minimizes the cost as well as time. It uses the mediums like surveys, focus group, observations and experiments. To understand the consumer behavior through the analysis of secondary data, tools like purchase panels, database marketing, and neuroscience needs to be used. Qualitative as well as quantitative data are very important for analysis and ensuring the validity and reliability of the consumer behavior data. Quantitative data are more reliable and valid than the qualitative data. T he method for establishing the validity and reliability of qualitative data takes the form of expert interview, participant feedback, regression analysis, and statistical analysis. The contents, structure, criterion and consequential effect provide the required validity. The countries from where data on consumer behavior needs to be collected, in order to meet the requirements of the paper, are USA, UK, Australia, India and Poland. Each of the nations has different markets with different consumption and demand pattern.