MArketing Essay Example | Topics and Well Written Essays - 2250 words

MArketing - Essay Example However, it has been recommended to focus on the development of broader range of healthy and organic products due to the shift of the consumers’ preferences towards healthier eating habits is a great niche for the company. Starbucks might broaden its existing range of food items by offering innovative and tasty but healthy food items. Also, Starbucks could strengthen significantly its market position by selecting a good â€Å"victim† for M&A. In case of successful acquisition, Starbucks could develop and launch relevant campaign devoted to its healthy product line. Also, as the company is operating through franchising system in the UK’s market it might be helpful to promote its franchising opportunities through launching a broad marketing campaign and participation in various franchising events and exhibitions. By developing its network through franchising, Starbucks will be able to capture a larger market share within a short period of time and thus will be more competitive on the market. Starbucks Corporation is the US-based premier roaster, marketer and retailer of specialty coffee, operating globally (MarketLine Advantage 2014). The company began its story in 1971 in Seattle (Starbucks.com, 2014). Nowadays, its presence is covered by the 19, 767 retail stores operating in 62 countries all over the world (MarketLine Advantage 2014). In addition to purchasing, roasting and selling whole bean coffees, handcrafted coffee, tea and other variety of beverages, the company offers different fresh food items in its stores (MarketLine Advantage 2014). Starbucks also sells its products and licenses trademarks through grocery and national foodservice accounts and licensed stores (MarketLine Advantage 2014). The Food and Beverage sector in the UK’s economy has a broad definition as it is comprised of different sub-sectors (Thornton 2010). The major sub-sectors include: dairy products, soft beverages, frozen and chilled foods,

Knowledge Management- Building a learning organization summary Essay

Knowledge Management- Building a learning organization summary - Essay Example These five areas are considered as necessary in order to build a successful learning organization. This paper will therefore review this article and summarize it and present the point out the specific ideas presented in the paper. Confusion about the concept of learning organizations Even though organizations as well as the academics are aware of the significance of the concept of learning organization however, it is still considered as a source of confusion for many. The initial paragraph therefore sets the tone as to how the organizations in a fast changing environment and industries such as semi-conductor industry can adapt to the increasing complexity of doing business through learning and acquiring knowledge. Till now the efforts to define a learning organization have been based upon stating it in a relatively philosophical position with little or no actionable implementation of the subject. The author therefore has suggested that there is a need to develop a more actionable and practical definition of learning organizations. Author also highlights the practical implication of the same for the management of the organizations as it is suggested that the management must have an operational definition which can be put into action. Further, the current definition of the learning organizations also lack the measurability viz a viz measuring the rate at which an organization can actually increase its learning over the period of time. Learning Organizations Though the author has outlined different views of other authors regarding defining the concept however, Garvin has outlined following definition of learning organizations â€Å"A learning organization is an organization skilled at creating, acquiring, and transferring knowledge, and at modifying its behavior to reflect new knowledge and insights.† (Garvin) According to the author, above definition has taken into consideration the practical aspects of actually implementing the knowledge within an organiz ation. The above definition is therefore considered as something which is actionable and limits the number of organizations which can actually be considered as the knowledge or learning organizations. Building Blocks According to author, there are five different building blocks which are essential for organizations to become truly learning organizations in nature. The first building block discussed is the excellence at achieving the capability of systematic problem solving. Learning organizations must adapt the new and more objective ways of analyzing the information for the purpose of problem solving. The more emphasis should be placed upon dealing with the problems through logic and data rather than relying extensively on guesswork and other methods. Experimentation is another building block for the learning organizations as it is suggested that the learning organizations must continue to search for and new ideas and knowledge in order to become more competitive. It has been stres sed that the experimentation should be done in two different phases wherein the on-going continuation program should be in place to allow small programs of experimentation to run through the time. The one-off programs for experimentation purposes have also been discussed to suggest that the organizations must develop capabilities to successfully execute such programs. It has also been discuss

Social Enterprise Potential for Sustainability in the UK

Social Enterprise Potential for Sustainability in the UK Social enterprise is an active and sustainable business form of choice which is able to bring economic, communal and environmental benefits to the UK. It operates across all sectors of the economy, serving individuals in the private, public and third sectors. Through out this research will identify the increase levels of understanding of the role and value of Social Enterprise, given that a lack of understanding of the role and value of social enterprises was cited as a major barrier to the acceleration of the use of the business model. The purpose of this research will identify the key barriers faced by Social Enterprise and explore how these barriers could potentially be overcome to achieve sustainability. Chapter 1: Introduction A brief overview of social enterprise is introduced in the first chapter. Then, the purpose of the study will be next discussed which will end with a specific research question. In the end of this chapter the contribution of this research is also presented. A Brief Overview of Social Enterprise Social enterprise is a business structure that aims to distribute across a range of economic, social and environmental outputs which refer as‘ Triple bottom line. Within this business structure, anyone can develop a business and considers social and environmental impact as central part objectives. It can bring wealth as well as empowerment to disadvantaged communities which may be otherwise suffering exclusion. Social enterprises are organisations that supply goods and services to communal economy sector. These comprise a collection of organisations that subsist between the traditionally private and public sectors and have a stronger association with the community and non-profit sector. This sector has a key function to take part in achieving many of its goals, including overcoming social injustice and exclusion. Fundamental ethos are most often used by social enterprise organisations themselves, emphasises following three general features: †¢ Enterprise oriented like any other business, social enterprise is capable of generating income from production of goods and services to a market. As far as viable trading concerns, they are also able to make surplus from their trading. †¢ Social aims they are driven forward by unambiguous social aims. They are capable of creating new employment opportunity, training skills development and provision of local public services. They are responsible to their members and the larger society to increase its effectiveness and financial sustainability with the ultimate goal of creating social, environmental and economic impact or change. †¢ Social ownership they are self-governing organisations with an authority and the ownership structures are based on participation by stakeholder groups for example users or clients and local community groups and by trustees. Profits or surplus are disseminated as profit sharing to stakeholders or are used for the benefit of the community. In the United Kingdom, social enterprises are gradually becoming a well-known sector of the local and national economy. The organisation which is operating in this sector is conscious about the most important factor that becoming sustainable businesses is the path to independence both financially and in mission. However, this emerging sector is struggling for further growth and eventually it leads to have impact negatively on their sustainability. Social Enterprise should be supported and encouraged to grow both as a sector and as individual organisations so that these will become more sustainable organisations. Purpose of the Study My paper has been developed to explore how the term social enterprise has acquired meaning in the United Kingdom and to demonstrate how practitioners, policymakers and academics influence each other in the development of new sustainable ideas, given that a lack of understanding of the role and significance of social enterprises was cited as a major barrier to the acceleration of the use of this business model. These challenges come in many forms. Some are the same as those affecting any other business including access to business support and finance, a lack of affordable premises and finding skilled staff. However, social enterprises also face one huge barrier that seriously affects their ability to assume a position within the market. That barrier is a lack of understanding of how social enterprises work and of their potential value. This lack of understanding exists across the public, private and voluntary and community sectors. Often its been very difficult to secure contract and mainstream funding support as there are plenty of confusion surrounding the social enterprise business model. So my dissertation will identify the key barriers faced by Social Enterprise and explore how these barriers could potentially be overcome in order to achieve sustainability. It examines critical incidents that have shaped the meaning of social enterprise in England and reflects on these incidents to draw conclusions about the future sustainable development of social enterprise practice. Through out this paper, I will also study the possible circumstances for the sustainable development of social enterprise. The purpose is to notify both policy-making and the wider argument about social enterprise: what its potential might be and how that potential can be realised in different settings. Structure of the Report: This research is divided into six chapters; the first chapter is an introduction with purpose of the study. In the second chapter, literature based review of definitions of social enterprise, roots of social enterprise, discussion relevant to the sustainability of social enterprise, the nature of their contribution and their sponsors and sources of funding. The third summarises the background information of social enterprise in the UK and the fourth and fifth chapter contain the methodology and the summary of the main findings of the study with implications for policy. Finally, the sixth chapter is giving the idea about possible areas that further research could be conducted with the limitations of the study of this research paper. Chapter 2: Literature Review This chapter will give an overview of literature and models that are related to the research problem presented in the previous chapter. This chapter will introduce the roots and concepts of social enterprise in order to give a clear idea about the research area. 2.1 Roots of social enterprise Scott specified (2006, p.50) mentioned â€Å"The roots of social enterprises and community enterprise overall can be found in the mutual, self help and co-operative sector which goes back, in the UK, at least to the Fenwick Weavers in Ayrshire 1769 and Dr William King of Brighton in the 1820s with earlier antecedents.† Local community based organisation played vital role within the development of this movement and empowering disadvantaged poor community to move forward labour market. Grass root social worker Harry Cowley campaigned between first and second world war for housing needs and employment opportunity for returning service people and capacity building support for small business. He also advocated â€Å"job creation† programme from the local public service authority for unemployed people and eventually had some success. 2.2 General Discussion on Social Enterprise Social Enterprises combine the requirement of successful businesses with communal aims. They seek to qualify as businesses by setting up a market share and making a profit and draw attention to the long-term benefits for employees, consumers and the community. Todays competitive business world stated that defining the social enterprise is a challenging task. According to OECD (1999, p.9) â€Å"there is no universal, commonly accepted definition of social enterprise.† On the other hand, the OECD (1999, p.10) has described social enterprise as: â€Å"any private activity conducted in the public interest, organised with an entrepreneurial strategy but whose main purpose is not the maximisation of profit but the accomplishment of certain economic and social goals, and which has a capacity of bringing innovative solutions to the problems of social exclusion and unemployment†. Doherty and Thompson (2006, p.362) mentioned in their article that social enterprises are organizations which are seeking business solutions to social crisis. These are needed to be distinguished from other socially-oriented organizations. These also need to take initiatives that can promote to communities but which are not seeking to be â€Å"businesses†. In this esteem, these latter organizations remain dependent on endowments and donations rather than build up true paying customers. According to DTI report A Progress Report on Social Enterprise: A Strategy for Success (2003, p.6), social enterprise is such kind of business which reinvests its surpluses in the business or in the community rather than increases profit for shareholders or owners. Drucker (Gendron, 1996, p.37) argued that social entrepreneurs are those who altered the performance capacity of society but Henton et al. (1997, p.1) mentioned that ‘civic entrepreneurs are a new generation of leaders who built new, powerfully productive connections at the intersection of education, business, community and government. Somers (2005, p.46) stated â€Å"Social enterprise emphasise creating social and environmental value at all stages of their production process, as an intrinsic part of their identity†. Following Figure: 1 describes the production process of social enterprise. Laville and Nyssens (2001, p.325) argue that when the roots of social enterprises are based in reciprocity and in this way these are part of the third system, their force is based in their ability to valve into all three economic principles and systems. They are different from private and public enterprise. In terms of private enterprise they do not only maximize profit to benefit owners, they also develop market activities and generate profits. With the comparison to public enterprise, they are independent from direct control by public authorities but they benefit to a greater or lesser extent from public subsidy. In this way, they mobilize market relations to sell services or goods and use redistributive relations by utilizing government funding to finance their services. Their long-term sustainability depends on their ability to ‘continuously hybridise the three poles of the economy so as to serve the project. 2.3 Discussion Relevant to the Sustainability of Social Enterprise According to Asefa (2005, p.1), â€Å"Sustainable development is the concept of a relationship between economic growth and the environment. The term was first used in 1987 by the world Commission on Environment and Development .Although the term has been around for almost two decades, different interpretation have kept it from being a useful guide for development policy†. Bornstein (2004, p.3) mentioned that over the last decade there has been unprecedented growth of social enterprise world wide. This business model has been getting attention from both government and corporate sector though sustainability remains the major concern. According to 2004 Global Entrepreneurship Monitor (GEM) report, a survey was conducted of social entrepreneurship activity in the UK. These data suggested that latest ‘social activates are emerging at a faster rate than more conventional, commercial endeavours. Within local and global level there are three areas to focus on sustainability in business activity and they are environment, economy and community. (Harding and Cowling, 2004, p.5) Environment It ensures that business is engaged in the appropriate and careful use of limited supplies and the management of waste so that it will be able to minimize the negative and maximize the positive impact of human activity. Economy It ensures that business is financially viable and it engages in good employment practice. Finally it is beneficial to the whole economy. Social It ensures that business is overall of advantage to communities, their customs and does not cause danger to them. Schulyer (1998, p.3) described that social entrepreneurs are those who have a powerful visualization for social change and who have the strong financial resources to support their ideas. That means they should reveal all the abilities of conquering business people and a compelling aspiration for social change. On the other hand, Catford (1998, p.96) argued that â€Å"social entrepreneurswill only flourish if they are supported by the right environment, which will be created largely by governments together with the private sector†. 2.3.1Financial Sustainability Social Enterprise looks for surplus generation in order to achieve financial sustainability. This is a fundamental need to social enterprises. Emphasizing financial sustainability in addition to profit distribution becomes a way to account for all activities the organization engages in, including advocacy and in support of bono work. Sacrificing one cause and effect chain for another can have significant implications for both the quality of work and social enterprises financial sustainability. Whilst many may rely on combination of grant and trading income, ultimately, if an organisation is not financially sustainable, it cannot deliver its social and environmental impact. Fig3. Shows how the profit of social organisation is distributed to the organization itself and community. 2.4 Policy Reform and Good Governance DTI report A Progress Report on Social Enterprise: A Strategy for Success (2003, p.6) describes the three key goals for government: creating an enabling environment, making social enterprises better businesses and establishing the value of social enterprise. Thompson et al. (2000, p.328) describe â€Å"people who realize where there is an opportunity to satisfy some unmet need that the state welfare system will not or cannot meet, and who gather together the necessary resources (generally people, often volunteers, money and premises) and use these to ‘make a difference†. Brown and Murphy (2003, p.57) mentioned on Bank of England report that â€Å"Social enterprises, like all businesses, need access to a range of financial products appropriate to their activity and stage of development†. A HM Treasury report on Enterpriseand Social Exclusion (1999, p.108) came to the conclusion, arguing that social enterprise was â€Å"less understood and rarely promoted in a consistent way by the existing infrastructure for business support†. It is more constructive to judge and expand social enterprise capabilities rather than expertises and capacity building. The fact that social enterprises need to combine commercial objectives with social mission as well as internal governance means that a â€Å"capabilities approach† is more comprehensive. This is a useful way of recognising factors additional to individual skills that inter-play to determine the effectiveness and impact of a specific enterprise. It also moves away from limited considerations of a key person or group within the organisation, and their specific skills, towards a more holistic view of what the organisation is capable of doing, irrespective of the location of particular skills. Catford (1998, p.97) articulated the problems and gave one probable way out: â€Å"Traditional welfare-state approaches are in decline globally, and in response new ways of creating healthy and sustainable communities are required. This challenges our social, economic and political systems to respond with new, creative and effective environments that support and reward change. From the evidence available, current examples of social entrepreneurship offer exciting new ways of realizing the potential of individuals and communitiesinto the 21st century†. Academic writing about modern social entrepreneurship skills is relatively limited, compared to mainstream business or charities. The concept of ‘social enterprise has been quickly appearing in the public, private and non-profit sectors over the last few years. Todays increased competitive not for profit sector there is extensive needs for the improvement of organisation effectiveness and sustainability even though securing funding is harder to meet the criteria of funding body. There is a good opportunity to tap in to corporate social responsibility programme by utilising better communication and marketing strategy in order to tackle complex social problems. Chapter 3: Background Information of Social Enterprise This chapter will give the idea about the social enterprise in the UK along with the impact, barriers and access to finance. Social Enterprise in the UK The UK government has been at the front position of enabling and encouraging the increase of social enterprises as part of both welfare services delivery and community regeneration at the policy level. The impacts and influence of public, private, and citizen are empirically proven and exhibit that these conventional sectors of society are playing a part in re-evaluating the value creation opportunities offered by market (or quasi-market) mechanisms. DTI research suggested that there are at least 55,000 social enterprises in the UK, and combined turnover of  £27billion per year. These social enterprises account for 5% of all businesses with employees and the contribution to GDP is approximately  £8.4 billion, around 0.7% of the total economy. Cabinet Office mentioned on their website that in the year 2004-2005, the charity sector in the UK had a overall income of about  £27.6 billion which was raised over  £800 million from the previous year. It stand for about 2% of the UKs GDP. The data obtained from the Cabinet Office website in social sector showed that, 67% of them expected activity to grow in the next three years compare to 56% in the year 2003-2004 of third sector organisations reported an increase in activity in the previous year. Positive aspects of Social Enterprise: Social enterprise is a diverse activity and can contain a range of organisations working on different extents and at different stages of trading. They can work in commercial markets or in public services. Some work nationally, while others work at community level. They often work in the most deprived areas and work with the most underprivileged groups. Some organisations work only as a social enterprise while in other organisations social enterprise is often a part of their activity. It works in a number of key priority areas for the UK economy- these include: employment and training adult care services childcare and health transport financial enclosure recycling rural enhancement renewable energy and community regeneration According to Doherty and Thompson (2006, p.362) the common characteristics for a Social Enterprise are: They have a social rationale and yields and surpluses are not shared out to shareholders. Reinvested income can be utilized to provide training and improvement opportunities for workers. They use assets and capital to generate community benefit. It gives assurance that resources provide value for money where a public-sector agreement is essential for the activity. Members or employees can also take part in decision making. The SE model could make new structures of entrepreneurship and employment within a society. The enterprise is responsible to both its members and a wider community. Social enterprise can propose goods and services to its consumers in an elastic and inventive way. Often the market has failed or the private sector does not want to go in this area. The potential of earnings and returns stream could unleash organisations from the oppression of fundraising and grant applications. There is either a double or triple-bottom line concept. The assumption is that the most effective social enterprises show signs of healthy financial and social returns rather than high profits in one and lower profits in the other. Social Enterprise adopted enterprising solutions to deal with social and environmental issues following evidence of the beneficiaries of social enterprise activity is shown in Figure.3 (IFF, 2005). According to IFF (2005, p.28), a survey of social enterprises was conducted in 2004 for the Small Business Service (SBS), the UK Government, is showed on the following figure.4. It shows 19% beneficiaries were people with disabilities; 17% were children and young people; 15% were elderly; 12 % were people on low incomes and the unemployed. Social enterprise has been playing vital role to tackle these targeted disadvantaged group and moving forward them in the labour market, predominantly in poor areas with soaring levels of poverty and joblessness. Barriers of social enterprise According to UK Government, there are mainly four significant barriers to accessing appropriate business support and finance for social enterprises throughout the region. 1. Cultural barriers between those setting up social enterprises and mainstream business advisors. 2. Lack of transparency about where to access business support at the local level, largely due to the huge diversity of routes into starting up social enterprises. 3. Limited numbers of qualified technical specialists in key business advice areas where social enterprises require specialist support, for example on legal structure, potential investors or taxation. 4. Limited sources of affordable equity and loan finance of all sizes. Bank of England (2003, p.25), took the survey of Social enterprise and it stated that 32% of social enterprises mentioned the problems in obtaining external finance and 25% problems in getting grants as major barriers to expanding their trading activities. However, other problems are lack of qualified staff (14%); lack of appropriate premises (16%); and lack of cash flow (10%) Low (2006, p.381) cited in his journal according to the source of DTI â€Å"†¦often have boards of directors or trustees who come from a voluntary sector rather than a business background. This can lead to a lack of business focus and prevent social enterprise from truly reaching their potential† The Progress Report on Social Enterprise: A Strategy for Success(2003, p.68) concluded that there is little hard substantiation to show the impact and added value of social enterprise. According to the report, the main reason is that social enterprises generate a variety of social and environmental impacts, beyond their financial return that are difficult to measure. Policy makers, business support providers and finance providers find it difficult to assess the value of targeting social enterprises or of including them in their activities due to lack of information on their social and environmental, as well as financial impact. Access to Finance The key factor in an enterprises development is access to appropriate sources of finance. Social enterprises have been rejected more for finance compared to the SMEs. In addition, a large minority of social enterprises perceive access to external finance as a major barrier to expansion, including some of those that have successfully accessed finance in the past. There is no clear reason to account for the higher rejection rates among social enterprises but possible contributory factors are: lack of obtainable security and private financial stake; use of organisational structures and grant funding streams with which lenders may be unfamiliar, and which may result in lengthy arrangement times; low levels of investment readiness among some social enterprises depends on some elements of credit and behavioural scoring and reputational risk to the lender. For example creating â€Å"venture philanthropy† organisation will ensure long term financing of charities infrastructure, proact ive management support and capacity building support. Dees (2004, p.18) mentioned that â€Å"Businesses fail all the time and many donor-dependent nonprofits have been around for many decades, even centuries. Social entrepreneurs look for the strategy, structure, and funding mechanisms that are most likely to ensure effective and efficient social performance given specific mission objectives and a particular operating environment†. Chapter 4: Methodology This chapter will present detailed idea about the research were conducted. This includes the research design, sample selection methods and data collection methods. At the end of this methodology part validity and reliability issues will be discussed to follow the quality standards of the research. 4.1 Research Design The present study endeavoured to explore the sustainability of social enterprise for the development of the UK. Exploratory research is selected as research design as little information exists about the social enterprise of the UK. The aim of exploratory research is mainly to gain enough information before doing more thorough research. Cooper Schindler (2003, p.21) mentioned that we basically start by gathering as much information about the object as possible and with a vague impression of what we should study. Exploratory studies are a valuable means of finding out what is happening, to seek new insight, to ask questions and to assess phenomena in a new light. It is particularly useful if researcher wish to clarify the understanding of a problem. According to Saunders et.al. (2003, p.360), there are three principle ways of conducting exploratory research and these are: a search of the literature, talking to experts in the subject, conducting focus group interviews. Qualitative interviews would be best in achieving and addressing the questions that I am looking forward to address in this dissertation paper. The research requires data that is both rich and varied as I am keen to extract the opinions and insight about practices, insights and expectations of leaders and beneficiaries in the social sector. Adopting this methodology, I will extract this data without limiting the responses of the respondents; I am mostly interested in their innate insights, opinions and organisational beliefs. Anastas (1988, p.19) mentioned that when there are the cases of sensitive subject issue and difficult decision-making procedures, individual in-depth interviews give a far more valuable tool and create a situation where participants would be likely to speak more explicitly and freely. According to Sokolow (1985, p.28) , there are several other advantages of one-to-one in-depth interviewing which include the support of individual thought, respondent thoughtfulness to questions and the offering the capability of the interviewer to sense non-verbal opinion. 4.2 Sampling Cooper and Schindler, (2003, p.44) stated in their book that selecting some of the elements in a population is the fundamental idea of sampling and researcher may draw conclusions about the entire population. There are a number of convincing reasons for sampling, including: lower cost, greater correctness of result, greater speed of data collection and accessibility of population selection. The sample would be randomly selected nationally from Social Enterprise and are actively fund raising. It is easier to make some comparison and a fairer analysis of the data because the similar size of organizations most likely to follow related trends and they are also affected by the same factors. Due to the complexity of the sector, the samples would be drawn from the wider UK region; this is to widen the organisation from which to select the qualifying sample. 4.3 Data Collection The major form of data collection was based on the semi-structured interview process with senior managers, policy officer and research development officer of the 7 selected Social enterprises operating in the UK. The interviews were designed to gain an understanding of Social Enterprises potential sustainability issues and further research needed to achieve sustainability. Therefore, interview procedures needed semi-structured interview process which is relatively informal; relaxed discussion based around a predetermined topic. Whilst conducting a semi-structured interview first of all I provided the background information regards to the research programme and its objectives to the interviewee. My interviews questions are based on open question where the interviewees had the opportunity to express opinions through its discussion. To keep momentum of discussion with the interview it is important to prepare easy to understand approach when building question with a logical sequence. In terview questions were tested among prior to interviews. Semi-structured interview was highlighted by Leech (2002, p.665) as â€Å"†¦Ã¢â‚¬ ¦one that can provide detail, depth and insiders perspective, while at the same time allowing hypothesis testing and the quantitative analysis of interview responses†. For collecting secondary data participant social Enterprises annual report, various books, websites, newspapers, annual reports, monthly reviews and significant articles were chosen. Also for collection of primary data in-depth interviews with a range of designated professional, related to this field, were taken. I contacted with Business Links and DTI to obtain the list of social enterprise operating in the UK. 4.3.1. Validity Saunders et. al. (2003, p. 109) emphasised validity is concerned with whether the findings are really about what they appear to be about. Validity defined as the extent to which data collection method or methods accurately measure what they were intended to measure. Cooper Schindler (2003, p.71) believe that validity refers to the extent to which a test measures what we actually wish to measure. There are two major forms: external and internal validity. The external validity of research findings refers to the datas ability to be generalized across persons, settings, and times. Internal validity is the ability of a research instrument to measure what is purposed to measure. To ensure the validity of the study numbers of different steps were taken: †¢Data was collected from the reliable sources, from respondents who are more experienced senior management position within Social Enterprise; †¢Survey question were made based on literature review and frame of reference to ensure the validity of the result; †¢Questionnaire has been pre-tested by the responded before starting the survey. Questionnaire was tested by at least ten persons; †¢Data has been collected through four weeks, within this short period of time no major event has been changed with the related topic. 4.3.2 Reliability: To ensure the reliability of the study numbers of different steps were taken: In order that responders could concentrate more on each question questionnaire was divided into three parts; The Ground Theory that has been selected for the study was clearly described and research question has been formulated based on the previous theory. Data has been collected based on the frame of reference that was drawn from the discussed theories. The objective is to make sure t Social Enterprise Potential for Sustainability in the UK Social Enterprise Potential for Sustainability in the UK Social enterprise is an active and sustainable business form of choice which is able to bring economic, communal and environmental benefits to the UK. It operates across all sectors of the economy, serving individuals in the private, public and third sectors. Through out this research will identify the increase levels of understanding of the role and value of Social Enterprise, given that a lack of understanding of the role and value of social enterprises was cited as a major barrier to the acceleration of the use of the business model. The purpose of this research will identify the key barriers faced by Social Enterprise and explore how these barriers could potentially be overcome to achieve sustainability. Chapter 1: Introduction A brief overview of social enterprise is introduced in the first chapter. Then, the purpose of the study will be next discussed which will end with a specific research question. In the end of this chapter the contribution of this research is also presented. A Brief Overview of Social Enterprise Social enterprise is a business structure that aims to distribute across a range of economic, social and environmental outputs which refer as‘ Triple bottom line. Within this business structure, anyone can develop a business and considers social and environmental impact as central part objectives. It can bring wealth as well as empowerment to disadvantaged communities which may be otherwise suffering exclusion. Social enterprises are organisations that supply goods and services to communal economy sector. These comprise a collection of organisations that subsist between the traditionally private and public sectors and have a stronger association with the community and non-profit sector. This sector has a key function to take part in achieving many of its goals, including overcoming social injustice and exclusion. Fundamental ethos are most often used by social enterprise organisations themselves, emphasises following three general features: †¢ Enterprise oriented like any other business, social enterprise is capable of generating income from production of goods and services to a market. As far as viable trading concerns, they are also able to make surplus from their trading. †¢ Social aims they are driven forward by unambiguous social aims. They are capable of creating new employment opportunity, training skills development and provision of local public services. They are responsible to their members and the larger society to increase its effectiveness and financial sustainability with the ultimate goal of creating social, environmental and economic impact or change. †¢ Social ownership they are self-governing organisations with an authority and the ownership structures are based on participation by stakeholder groups for example users or clients and local community groups and by trustees. Profits or surplus are disseminated as profit sharing to stakeholders or are used for the benefit of the community. In the United Kingdom, social enterprises are gradually becoming a well-known sector of the local and national economy. The organisation which is operating in this sector is conscious about the most important factor that becoming sustainable businesses is the path to independence both financially and in mission. However, this emerging sector is struggling for further growth and eventually it leads to have impact negatively on their sustainability. Social Enterprise should be supported and encouraged to grow both as a sector and as individual organisations so that these will become more sustainable organisations. Purpose of the Study My paper has been developed to explore how the term social enterprise has acquired meaning in the United Kingdom and to demonstrate how practitioners, policymakers and academics influence each other in the development of new sustainable ideas, given that a lack of understanding of the role and significance of social enterprises was cited as a major barrier to the acceleration of the use of this business model. These challenges come in many forms. Some are the same as those affecting any other business including access to business support and finance, a lack of affordable premises and finding skilled staff. However, social enterprises also face one huge barrier that seriously affects their ability to assume a position within the market. That barrier is a lack of understanding of how social enterprises work and of their potential value. This lack of understanding exists across the public, private and voluntary and community sectors. Often its been very difficult to secure contract and mainstream funding support as there are plenty of confusion surrounding the social enterprise business model. So my dissertation will identify the key barriers faced by Social Enterprise and explore how these barriers could potentially be overcome in order to achieve sustainability. It examines critical incidents that have shaped the meaning of social enterprise in England and reflects on these incidents to draw conclusions about the future sustainable development of social enterprise practice. Through out this paper, I will also study the possible circumstances for the sustainable development of social enterprise. The purpose is to notify both policy-making and the wider argument about social enterprise: what its potential might be and how that potential can be realised in different settings. Structure of the Report: This research is divided into six chapters; the first chapter is an introduction with purpose of the study. In the second chapter, literature based review of definitions of social enterprise, roots of social enterprise, discussion relevant to the sustainability of social enterprise, the nature of their contribution and their sponsors and sources of funding. The third summarises the background information of social enterprise in the UK and the fourth and fifth chapter contain the methodology and the summary of the main findings of the study with implications for policy. Finally, the sixth chapter is giving the idea about possible areas that further research could be conducted with the limitations of the study of this research paper. Chapter 2: Literature Review This chapter will give an overview of literature and models that are related to the research problem presented in the previous chapter. This chapter will introduce the roots and concepts of social enterprise in order to give a clear idea about the research area. 2.1 Roots of social enterprise Scott specified (2006, p.50) mentioned â€Å"The roots of social enterprises and community enterprise overall can be found in the mutual, self help and co-operative sector which goes back, in the UK, at least to the Fenwick Weavers in Ayrshire 1769 and Dr William King of Brighton in the 1820s with earlier antecedents.† Local community based organisation played vital role within the development of this movement and empowering disadvantaged poor community to move forward labour market. Grass root social worker Harry Cowley campaigned between first and second world war for housing needs and employment opportunity for returning service people and capacity building support for small business. He also advocated â€Å"job creation† programme from the local public service authority for unemployed people and eventually had some success. 2.2 General Discussion on Social Enterprise Social Enterprises combine the requirement of successful businesses with communal aims. They seek to qualify as businesses by setting up a market share and making a profit and draw attention to the long-term benefits for employees, consumers and the community. Todays competitive business world stated that defining the social enterprise is a challenging task. According to OECD (1999, p.9) â€Å"there is no universal, commonly accepted definition of social enterprise.† On the other hand, the OECD (1999, p.10) has described social enterprise as: â€Å"any private activity conducted in the public interest, organised with an entrepreneurial strategy but whose main purpose is not the maximisation of profit but the accomplishment of certain economic and social goals, and which has a capacity of bringing innovative solutions to the problems of social exclusion and unemployment†. Doherty and Thompson (2006, p.362) mentioned in their article that social enterprises are organizations which are seeking business solutions to social crisis. These are needed to be distinguished from other socially-oriented organizations. These also need to take initiatives that can promote to communities but which are not seeking to be â€Å"businesses†. In this esteem, these latter organizations remain dependent on endowments and donations rather than build up true paying customers. According to DTI report A Progress Report on Social Enterprise: A Strategy for Success (2003, p.6), social enterprise is such kind of business which reinvests its surpluses in the business or in the community rather than increases profit for shareholders or owners. Drucker (Gendron, 1996, p.37) argued that social entrepreneurs are those who altered the performance capacity of society but Henton et al. (1997, p.1) mentioned that ‘civic entrepreneurs are a new generation of leaders who built new, powerfully productive connections at the intersection of education, business, community and government. Somers (2005, p.46) stated â€Å"Social enterprise emphasise creating social and environmental value at all stages of their production process, as an intrinsic part of their identity†. Following Figure: 1 describes the production process of social enterprise. Laville and Nyssens (2001, p.325) argue that when the roots of social enterprises are based in reciprocity and in this way these are part of the third system, their force is based in their ability to valve into all three economic principles and systems. They are different from private and public enterprise. In terms of private enterprise they do not only maximize profit to benefit owners, they also develop market activities and generate profits. With the comparison to public enterprise, they are independent from direct control by public authorities but they benefit to a greater or lesser extent from public subsidy. In this way, they mobilize market relations to sell services or goods and use redistributive relations by utilizing government funding to finance their services. Their long-term sustainability depends on their ability to ‘continuously hybridise the three poles of the economy so as to serve the project. 2.3 Discussion Relevant to the Sustainability of Social Enterprise According to Asefa (2005, p.1), â€Å"Sustainable development is the concept of a relationship between economic growth and the environment. The term was first used in 1987 by the world Commission on Environment and Development .Although the term has been around for almost two decades, different interpretation have kept it from being a useful guide for development policy†. Bornstein (2004, p.3) mentioned that over the last decade there has been unprecedented growth of social enterprise world wide. This business model has been getting attention from both government and corporate sector though sustainability remains the major concern. According to 2004 Global Entrepreneurship Monitor (GEM) report, a survey was conducted of social entrepreneurship activity in the UK. These data suggested that latest ‘social activates are emerging at a faster rate than more conventional, commercial endeavours. Within local and global level there are three areas to focus on sustainability in business activity and they are environment, economy and community. (Harding and Cowling, 2004, p.5) Environment It ensures that business is engaged in the appropriate and careful use of limited supplies and the management of waste so that it will be able to minimize the negative and maximize the positive impact of human activity. Economy It ensures that business is financially viable and it engages in good employment practice. Finally it is beneficial to the whole economy. Social It ensures that business is overall of advantage to communities, their customs and does not cause danger to them. Schulyer (1998, p.3) described that social entrepreneurs are those who have a powerful visualization for social change and who have the strong financial resources to support their ideas. That means they should reveal all the abilities of conquering business people and a compelling aspiration for social change. On the other hand, Catford (1998, p.96) argued that â€Å"social entrepreneurswill only flourish if they are supported by the right environment, which will be created largely by governments together with the private sector†. 2.3.1Financial Sustainability Social Enterprise looks for surplus generation in order to achieve financial sustainability. This is a fundamental need to social enterprises. Emphasizing financial sustainability in addition to profit distribution becomes a way to account for all activities the organization engages in, including advocacy and in support of bono work. Sacrificing one cause and effect chain for another can have significant implications for both the quality of work and social enterprises financial sustainability. Whilst many may rely on combination of grant and trading income, ultimately, if an organisation is not financially sustainable, it cannot deliver its social and environmental impact. Fig3. Shows how the profit of social organisation is distributed to the organization itself and community. 2.4 Policy Reform and Good Governance DTI report A Progress Report on Social Enterprise: A Strategy for Success (2003, p.6) describes the three key goals for government: creating an enabling environment, making social enterprises better businesses and establishing the value of social enterprise. Thompson et al. (2000, p.328) describe â€Å"people who realize where there is an opportunity to satisfy some unmet need that the state welfare system will not or cannot meet, and who gather together the necessary resources (generally people, often volunteers, money and premises) and use these to ‘make a difference†. Brown and Murphy (2003, p.57) mentioned on Bank of England report that â€Å"Social enterprises, like all businesses, need access to a range of financial products appropriate to their activity and stage of development†. A HM Treasury report on Enterpriseand Social Exclusion (1999, p.108) came to the conclusion, arguing that social enterprise was â€Å"less understood and rarely promoted in a consistent way by the existing infrastructure for business support†. It is more constructive to judge and expand social enterprise capabilities rather than expertises and capacity building. The fact that social enterprises need to combine commercial objectives with social mission as well as internal governance means that a â€Å"capabilities approach† is more comprehensive. This is a useful way of recognising factors additional to individual skills that inter-play to determine the effectiveness and impact of a specific enterprise. It also moves away from limited considerations of a key person or group within the organisation, and their specific skills, towards a more holistic view of what the organisation is capable of doing, irrespective of the location of particular skills. Catford (1998, p.97) articulated the problems and gave one probable way out: â€Å"Traditional welfare-state approaches are in decline globally, and in response new ways of creating healthy and sustainable communities are required. This challenges our social, economic and political systems to respond with new, creative and effective environments that support and reward change. From the evidence available, current examples of social entrepreneurship offer exciting new ways of realizing the potential of individuals and communitiesinto the 21st century†. Academic writing about modern social entrepreneurship skills is relatively limited, compared to mainstream business or charities. The concept of ‘social enterprise has been quickly appearing in the public, private and non-profit sectors over the last few years. Todays increased competitive not for profit sector there is extensive needs for the improvement of organisation effectiveness and sustainability even though securing funding is harder to meet the criteria of funding body. There is a good opportunity to tap in to corporate social responsibility programme by utilising better communication and marketing strategy in order to tackle complex social problems. Chapter 3: Background Information of Social Enterprise This chapter will give the idea about the social enterprise in the UK along with the impact, barriers and access to finance. Social Enterprise in the UK The UK government has been at the front position of enabling and encouraging the increase of social enterprises as part of both welfare services delivery and community regeneration at the policy level. The impacts and influence of public, private, and citizen are empirically proven and exhibit that these conventional sectors of society are playing a part in re-evaluating the value creation opportunities offered by market (or quasi-market) mechanisms. DTI research suggested that there are at least 55,000 social enterprises in the UK, and combined turnover of  £27billion per year. These social enterprises account for 5% of all businesses with employees and the contribution to GDP is approximately  £8.4 billion, around 0.7% of the total economy. Cabinet Office mentioned on their website that in the year 2004-2005, the charity sector in the UK had a overall income of about  £27.6 billion which was raised over  £800 million from the previous year. It stand for about 2% of the UKs GDP. The data obtained from the Cabinet Office website in social sector showed that, 67% of them expected activity to grow in the next three years compare to 56% in the year 2003-2004 of third sector organisations reported an increase in activity in the previous year. Positive aspects of Social Enterprise: Social enterprise is a diverse activity and can contain a range of organisations working on different extents and at different stages of trading. They can work in commercial markets or in public services. Some work nationally, while others work at community level. They often work in the most deprived areas and work with the most underprivileged groups. Some organisations work only as a social enterprise while in other organisations social enterprise is often a part of their activity. It works in a number of key priority areas for the UK economy- these include: employment and training adult care services childcare and health transport financial enclosure recycling rural enhancement renewable energy and community regeneration According to Doherty and Thompson (2006, p.362) the common characteristics for a Social Enterprise are: They have a social rationale and yields and surpluses are not shared out to shareholders. Reinvested income can be utilized to provide training and improvement opportunities for workers. They use assets and capital to generate community benefit. It gives assurance that resources provide value for money where a public-sector agreement is essential for the activity. Members or employees can also take part in decision making. The SE model could make new structures of entrepreneurship and employment within a society. The enterprise is responsible to both its members and a wider community. Social enterprise can propose goods and services to its consumers in an elastic and inventive way. Often the market has failed or the private sector does not want to go in this area. The potential of earnings and returns stream could unleash organisations from the oppression of fundraising and grant applications. There is either a double or triple-bottom line concept. The assumption is that the most effective social enterprises show signs of healthy financial and social returns rather than high profits in one and lower profits in the other. Social Enterprise adopted enterprising solutions to deal with social and environmental issues following evidence of the beneficiaries of social enterprise activity is shown in Figure.3 (IFF, 2005). According to IFF (2005, p.28), a survey of social enterprises was conducted in 2004 for the Small Business Service (SBS), the UK Government, is showed on the following figure.4. It shows 19% beneficiaries were people with disabilities; 17% were children and young people; 15% were elderly; 12 % were people on low incomes and the unemployed. Social enterprise has been playing vital role to tackle these targeted disadvantaged group and moving forward them in the labour market, predominantly in poor areas with soaring levels of poverty and joblessness. Barriers of social enterprise According to UK Government, there are mainly four significant barriers to accessing appropriate business support and finance for social enterprises throughout the region. 1. Cultural barriers between those setting up social enterprises and mainstream business advisors. 2. Lack of transparency about where to access business support at the local level, largely due to the huge diversity of routes into starting up social enterprises. 3. Limited numbers of qualified technical specialists in key business advice areas where social enterprises require specialist support, for example on legal structure, potential investors or taxation. 4. Limited sources of affordable equity and loan finance of all sizes. Bank of England (2003, p.25), took the survey of Social enterprise and it stated that 32% of social enterprises mentioned the problems in obtaining external finance and 25% problems in getting grants as major barriers to expanding their trading activities. However, other problems are lack of qualified staff (14%); lack of appropriate premises (16%); and lack of cash flow (10%) Low (2006, p.381) cited in his journal according to the source of DTI â€Å"†¦often have boards of directors or trustees who come from a voluntary sector rather than a business background. This can lead to a lack of business focus and prevent social enterprise from truly reaching their potential† The Progress Report on Social Enterprise: A Strategy for Success(2003, p.68) concluded that there is little hard substantiation to show the impact and added value of social enterprise. According to the report, the main reason is that social enterprises generate a variety of social and environmental impacts, beyond their financial return that are difficult to measure. Policy makers, business support providers and finance providers find it difficult to assess the value of targeting social enterprises or of including them in their activities due to lack of information on their social and environmental, as well as financial impact. Access to Finance The key factor in an enterprises development is access to appropriate sources of finance. Social enterprises have been rejected more for finance compared to the SMEs. In addition, a large minority of social enterprises perceive access to external finance as a major barrier to expansion, including some of those that have successfully accessed finance in the past. There is no clear reason to account for the higher rejection rates among social enterprises but possible contributory factors are: lack of obtainable security and private financial stake; use of organisational structures and grant funding streams with which lenders may be unfamiliar, and which may result in lengthy arrangement times; low levels of investment readiness among some social enterprises depends on some elements of credit and behavioural scoring and reputational risk to the lender. For example creating â€Å"venture philanthropy† organisation will ensure long term financing of charities infrastructure, proact ive management support and capacity building support. Dees (2004, p.18) mentioned that â€Å"Businesses fail all the time and many donor-dependent nonprofits have been around for many decades, even centuries. Social entrepreneurs look for the strategy, structure, and funding mechanisms that are most likely to ensure effective and efficient social performance given specific mission objectives and a particular operating environment†. Chapter 4: Methodology This chapter will present detailed idea about the research were conducted. This includes the research design, sample selection methods and data collection methods. At the end of this methodology part validity and reliability issues will be discussed to follow the quality standards of the research. 4.1 Research Design The present study endeavoured to explore the sustainability of social enterprise for the development of the UK. Exploratory research is selected as research design as little information exists about the social enterprise of the UK. The aim of exploratory research is mainly to gain enough information before doing more thorough research. Cooper Schindler (2003, p.21) mentioned that we basically start by gathering as much information about the object as possible and with a vague impression of what we should study. Exploratory studies are a valuable means of finding out what is happening, to seek new insight, to ask questions and to assess phenomena in a new light. It is particularly useful if researcher wish to clarify the understanding of a problem. According to Saunders et.al. (2003, p.360), there are three principle ways of conducting exploratory research and these are: a search of the literature, talking to experts in the subject, conducting focus group interviews. Qualitative interviews would be best in achieving and addressing the questions that I am looking forward to address in this dissertation paper. The research requires data that is both rich and varied as I am keen to extract the opinions and insight about practices, insights and expectations of leaders and beneficiaries in the social sector. Adopting this methodology, I will extract this data without limiting the responses of the respondents; I am mostly interested in their innate insights, opinions and organisational beliefs. Anastas (1988, p.19) mentioned that when there are the cases of sensitive subject issue and difficult decision-making procedures, individual in-depth interviews give a far more valuable tool and create a situation where participants would be likely to speak more explicitly and freely. According to Sokolow (1985, p.28) , there are several other advantages of one-to-one in-depth interviewing which include the support of individual thought, respondent thoughtfulness to questions and the offering the capability of the interviewer to sense non-verbal opinion. 4.2 Sampling Cooper and Schindler, (2003, p.44) stated in their book that selecting some of the elements in a population is the fundamental idea of sampling and researcher may draw conclusions about the entire population. There are a number of convincing reasons for sampling, including: lower cost, greater correctness of result, greater speed of data collection and accessibility of population selection. The sample would be randomly selected nationally from Social Enterprise and are actively fund raising. It is easier to make some comparison and a fairer analysis of the data because the similar size of organizations most likely to follow related trends and they are also affected by the same factors. Due to the complexity of the sector, the samples would be drawn from the wider UK region; this is to widen the organisation from which to select the qualifying sample. 4.3 Data Collection The major form of data collection was based on the semi-structured interview process with senior managers, policy officer and research development officer of the 7 selected Social enterprises operating in the UK. The interviews were designed to gain an understanding of Social Enterprises potential sustainability issues and further research needed to achieve sustainability. Therefore, interview procedures needed semi-structured interview process which is relatively informal; relaxed discussion based around a predetermined topic. Whilst conducting a semi-structured interview first of all I provided the background information regards to the research programme and its objectives to the interviewee. My interviews questions are based on open question where the interviewees had the opportunity to express opinions through its discussion. To keep momentum of discussion with the interview it is important to prepare easy to understand approach when building question with a logical sequence. In terview questions were tested among prior to interviews. Semi-structured interview was highlighted by Leech (2002, p.665) as â€Å"†¦Ã¢â‚¬ ¦one that can provide detail, depth and insiders perspective, while at the same time allowing hypothesis testing and the quantitative analysis of interview responses†. For collecting secondary data participant social Enterprises annual report, various books, websites, newspapers, annual reports, monthly reviews and significant articles were chosen. Also for collection of primary data in-depth interviews with a range of designated professional, related to this field, were taken. I contacted with Business Links and DTI to obtain the list of social enterprise operating in the UK. 4.3.1. Validity Saunders et. al. (2003, p. 109) emphasised validity is concerned with whether the findings are really about what they appear to be about. Validity defined as the extent to which data collection method or methods accurately measure what they were intended to measure. Cooper Schindler (2003, p.71) believe that validity refers to the extent to which a test measures what we actually wish to measure. There are two major forms: external and internal validity. The external validity of research findings refers to the datas ability to be generalized across persons, settings, and times. Internal validity is the ability of a research instrument to measure what is purposed to measure. To ensure the validity of the study numbers of different steps were taken: †¢Data was collected from the reliable sources, from respondents who are more experienced senior management position within Social Enterprise; †¢Survey question were made based on literature review and frame of reference to ensure the validity of the result; †¢Questionnaire has been pre-tested by the responded before starting the survey. Questionnaire was tested by at least ten persons; †¢Data has been collected through four weeks, within this short period of time no major event has been changed with the related topic. 4.3.2 Reliability: To ensure the reliability of the study numbers of different steps were taken: In order that responders could concentrate more on each question questionnaire was divided into three parts; The Ground Theory that has been selected for the study was clearly described and research question has been formulated based on the previous theory. Data has been collected based on the frame of reference that was drawn from the discussed theories. The objective is to make sure t

Importance of Preserving the Union in John Milton’s Paradise Lost Essay

The Importance of Preserving the Union in Paradise Lost  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Critics have long argued over the power structure operating in the gender relations of Milton's Paradise Lost. However, to really understand Adam and Eve and the intricacies of their relationship, it is necessary to view them in terms of a union, not as separate people vying for power. Because they are a union of contraries, the power dilemma is a moot point even though a hierarchy exists; it is a hierarchy of knowledge, not of power, and it in no way implies that Adam needs Eve any less than she needs him. Actually, they both need each other equally as much because they each have strengths and weaknesses that are complemented by the other&emdash; this necessarily leads to their interdependency. They are opposites, each with their own limitations (which Milton makes clear particularly through their creation narratives and their pre-fall relationship), who come together to form a very powerful and cohesive union. Everything that Adam and Eve do throughout the story of Par adise Lost, most obviously during and after the Fall, is directed at preserving their union. The balance of their relationship changes after the Fall and allows for the redemption of the union as well as humankind. Milton shows the opposite natures of Adam and Eve throughout their creation narratives. Adam is created during the day, and his creation emphasizes the heat of the sun: As new wak't from soundest sleep Soft on the flourie herb I found me laid In Balmie Sweat, which with his Beames the Sun Soon dri'd. (8.253-56) The sun is both light and heat, and it plays an important role in Adam's creation: "The sun helps creation by drying Adam" (Flannagan 441). Conversely, Ev... ...woman: they are two forces which must remain in balance, or if they change, they must change according to each other and come to terms with a new union. The relationship of Adam and Eve changes greatly in the course of Paradise Lost and though they lose much of what they begin with, they end with what they need: each other and a newly defined union whose terms they both accept.    Works Cited Froula, Christine. "When Eve Reads Milton: Undoing the Canonical Economy." John Milton. Ed. Annabel Patterson. New York: Longman, 1992. 142-164. McColley, Diane Kelsey. Milton's Eve. Chicago: U of Illinois P, 1934. Milton, John. Paradise Lost. Ed. Roy Flannagan. New York: Macmillan, 1993. Webber, Joan Malory. "The Politics of Poetry: Feminism and Paradise Lost." Milton Studies. Vol. 14. Ed. James D. Simmonds. Pittsburgh: U of Pittsburgh P, 1980. 3-24.   

The Hunger Games-Lessons Learned

The Hunger Games was about the importance of keeping your identity when you are fighting for your life. This theme made me question myself on what I would do under the same circumstances. Wicked I fight for my life given the situation? Wicked I do whatever it takes to stay alive even if it meant committing murder? Wicked I be able to keep my self-worth and morals during this, or would I Just lose myself along the way?PETA Mallard and Catkins Evergreen both had to make these hard-hitting decisions hen they were forced to compete in the reality TV show The Hunger Games, where there is only one rule: kill or be killed. PETA and Catkins are both from District 12 where they are exposed to starvation, war, violence and poverty. Panel is divided up into 12 districts where they are ruled under the Capitol. The Capitol is where all of the powerful and wealthy live, enforcing harsh laws to the 12 districts.Because of this society, they have been conditioned to know that no matter what you are doing you still need to maintain your pride. PETA however, is different. Past competitors have done anything in their power to stay alive, but PETA believes that when he dies he shall still have his dignity with him. â€Å"l could think of a way to show the Capitol they don't own me. That I'm more than Just a piece in their games. † This quote by PETA shows that while others around him will do anything to survive, he will still think straight and die as himself.Throughout the book, Catkins is constantly struggling to find herself. â€Å"I'm not really sure who I am, what my identity is. This idea scares me some. † Catkins doesn't get attached to people easily, she is hot tempered, feisty and independent. The result of Catkins' quest to find herself, was her recognizing her hatred for the Capitol. When her ally Rue was killed, she covered her body in flowers and sung to her. This was considered an act of rebellion, because although she was doing what she thought was rig ht, she was only going against the Capitol's ways.Also, at the end of the games, PETA and Catkins refused to kill each other by faking a bubble suicide attempt. They both wanted to live and die as themselves and preserved their dignity, even when others cracked under the pressure. In The Hunger Games, Catkins and PETA stood up for what they believed in. Instead of Just acknowledging the injustice they were faced with, they started a rebellion by doing what they thought was the correct thing. This book taught me to stay true to who you are no matter how drastic the situation, and to fight for my values and morals.

Defining Nosql Database And Its Classification Essay

Introduction The rapid growth in the world of technology has influenced the way we communicate, shop, learn, and share information. The development of technology led database analysts and administrators to find more convenient ways to store the big amount of data. Big data is known as expression in the tech-world. It is defined as a huge collection of data that cannot be managed by relational databases (Moniruzzaman and Hossain 1). So, developers start to use non-relational databases (NoSQL) to arrange and store the Big data. In order to understand how developers solve the storing issue of the big amount of data and provide systems that can sync data between multiple devices, we need to start with a brief background of NoSQL databases to understand Couchbase system. The purpose of this paper is to define NoSQL database, compare it with SQL database, define Couchbase and describe how Couchbase is synchronizing data between multiple devices, especially Couchbase Mobile. The outline of this paper consists of the following sections. Section 1 introduces NoSQL database and its classifications. Section 2 gives a brief comparison between NoSQL database and SQL database. Section 3 explains document oriented databases. Section 4 defines Couchbase. Section 5 describes Couchbase Mobile and provides an example of its use in synchronizing data between multiple mobile devices. Definition of NoSQL Databases NoSQL databases are defined as non-relational data management systems that isShow MoreRelatedBig Data And Its Impact On The Improvement And Availability Of Data2412 Words   |  10 Pagesthe ability of typical database software tools to capture, store, manage and analyze. Big data analysis is essential for analysts, researchers and business people to make better decisions that were previously not attained. Figure 1 explains the structure of big data which contains five dimensions namely volume, velocity, variety, value and veracity. Volume refers the size of the data which mainly shows how to handle large scalability databases and high dimensional databases and its processing needsRead MoreWindows Sql Server Database Design Essay8605 Words   |  35 PagesTasman International Academies Diploma in Information Technology (Level 7) ASSESSMENT: Windows SQL Server Database Design and Optimization STUDENT NAME:: RANJIT SINGH STUDENT ID :: 14112532 ASSESSOR NAME:: IMRAN SIDDIQUE DATE SUBMITTED:: 20/07/2015 SUBJECT:: ASSESSMENT (THEORY) Assessment:

Personal Narrative The Clam - 1272 Words

The Clam My mother got a new job as a deputy sheriff in a suburban town named Romulus. It wasn t too big or staggering small, they had a Walmart and a drive to the city wasn t too hard to achieve. My school was a one story building with 2 gyms, computer lab, standard size chemistry lab and about a handful classrooms. The school seems big on the outside but the hallways between classes will soon change your mind. I already had a friend to help me get around. Chris had been my best friend since we were kids and when he had moved here two years ago, we stayed strong friends over Skype and phone. I broke my lamp in excitement two months ago when my mom told me we were moving to where he was. Chris let me know the rules, how to easily†¦show more content†¦They said a bear did it†¦but you never know.† He said in a spooky voice. Speaking of, Do you want to go by the lake and hang out with some buddies? As much as I hated socializing, I decided to go. If only to keep Chris out of trouble. 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In particular, I will consider how these themes contribute to his relation to the Latino community, how an active effort to learn English and familiarize with legal boundaries constitutedRead MoreThe Kite Runner3049 Words   |  13 Pageshe also confronts his past cowardice and at last feels healed. By rescuing Sohrab he is not only reliving a past wrong doing he is also correcting it. The novelist Khaled Hosseini uses many stylistic devices such as foreshadowing, fragmented narrative and interior monologue to highlight the theme of atonement. In The Kite Runner, the novelist Khaled Hosseini implores that one can only atone their sins once they have admitted to their guilt and chose to seek redemption. In chapter 12 the themeRead MoreWilliam Wordsworth: A study of his poetry and its reflection of Romanticism Who is William Wordsworth? Why is he called a Romantic poet? How does his poetry reflect Romanticism?5604 Words   |  23 Pagesto by critics and poets the like. 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For Wordsworth, through his poetry, explores himself: his thoughts, motives and feelings; in short Wordsworth poetry is in essence an exploration of the soul not of the mindRead MoreConfucianism in Journey to the West31834 Words   |  128 Pagesscenes, perceived as a major unit of a narrative film.†[45] Next, a scene is â€Å"a section of a narrative film that gives the impression of continuous action taking place in continuous time and space.†[46] Florian Schneider explains the difference: â€Å"a scene usually ends if there is a major shift in personage, setting, time, perspective or style, whereas a sequence ends when a narrative section of a film ends.†[47] However, the criteria for where one narrative section ends and a new one begins are subjectiveRead MorePlay Macbeth11985 Words   |  48 Pagesnot have killed Duncan because he resembled her own father. Does this mean she feels more love for a parent than a child? Or does it suggest fear of a fathers authority?) In Shakespeares ordered universe there is no such thing as private or personal morality, and individuals can only be good in their proper station in society. To aspire to a position above (or equally below) ones station is a sin. And an ordinary man, like Macbeth, does not have the qualities that a king needs. Macbeth lacks